If you care about small businesses and the growth of them, this report is a must read.
(Excerpt from Small Business Survey 2015)
Although many of the world’s smallest businesses have yet to create a website, over half of them (55%) intend to create a website within the next two years, and 1 in 5 respondents have already taken the first step by registering a domain name. Given that there are roughly 200 million very small businesses globally, the shift to their own online presence could have a major impact on small business growth, operations and their ability to reach beyond their local customer base.
That growth is exactly what these companies are expecting and a huge reason why they’re choosing to take the leap now, with 48% of respondents who plan to create a website anticipating that it will help their business grow 25% or more within the next 3-5 years, over half of all respondents anticipating growth locally, nationally, or internationally due to creating a website.
Furthermore, those coming online expect that websites will enable them to sell goods online (48%) and a huge number of respondents (84%) wanting their websites to be mobile-friendly. Perhaps most telling is the comparison of growth expectations with those with no plans to build a website. According to RedShift, those with no plans to build a website in the next two years have lower expectations for their business with just 19% saying they expect 25-50% growth in the next 3-5 years. In addition to growth, competition is a key motivator in creating a website: 83% of small business owners who already own a website feel they have a competitive advantage over those without.
Combine that with the fact that by 2020 85% of all sales will be completed online and it seems pretty clear EVERYONE who runs a very small business needs a website if they want to survive.
~Godaddy and Redshift Research: Small Business Survey 2015
Get all of their latest research on how very small businesses are using the internet today and what we can expect for them in the future below or download your own copy here.