Technology has transformed how businesses run and nowhere is this more evident than with international business operations. When the right technology is utilized, even small businesses can stand a chance of success on the global stage. Technology can be expensive and, when taking your business global, you will want to ensure the highest return on all of your technological investments. That is why it’s imperative that you truly understand why technology is valuable before you acquire it, as it will come with some teething and training costs. Technologies that many businesses find useful across industries might not be good for your company, but the most popular is worth investigating further:
1. Translation Management System
A Smartling translation management system helps businesses to manage their translated assets (of which you will have many) so that marketing across languages is as unimpeded by the language barrier as possible. A translation management system helps businesses to take their translated written assets, organize them and work collaboratively with all parties that need to use them. Translated management systems help businesses maintain their brand vision and brand identity across cultures by ensuring that all translated assets are put in context. This can be done using AI, with checks by some native speakers, to be safe.
2. Customer Relationship Management Software
Every business needs to care about its customers and serve them well – your customer service and how you maintain customer relationships will greatly impact your success. If you are dealing with a whole new market, it can be very hard to take care of all your customers and provide the best relationship you can across cultures. To achieve this, many businesses use CRM software or Customer Relationship management software. When you use CRM software, you will have an in-depth database of all your company’s interactions with its customers or potential customers. That can include order history, complaints, and all manners of segmentation and personal information. You will be able to use CRM software to track customers’ journeys along the conversion funnel, regardless of their location or the languages they speak – and be able to send them enticing offers and content to help them along their way.
3. Cloud Computing
Cloud computing can be highly useful for companies that operate in different companies. They allow employees to access files and software that they would typically find at company HQ from any location, meaning that effective collaboration is possible from all across the globe.
4. Supply Chain Management Solutions
Many international companies have deeply complex supply chains. They will have a smorgasbord of different suppliers, factories, consultants, vendors, and more, all operating from different locations. One disruption along this supply chain can be the difference between healthy company operations and serious problems, so it is vital for many companies that they keep an eye on the whole supply chain. That’s why they use Supply chain management systems to keep them fully informed the whole time, able to watch the product journey from raw materials to finished and delivered product. This allows instant solutions to problems as they arise.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.