Your business survives because of your clients. Of course you deliver superb products and services, but they keep you in business. It’s important to focus on your client satisfaction scores and make sure they’re where you want them. You may be in hot water if they’re not.
It’s easy to get busy and think the most important part of the job is getting more orders out the door. While this is necessary, there are customers who need to be nurtured. Love what you do and share that passion with the people who make purchases from you. See simple ways to show your clients you care.
Make Changes Based on their Feedback
No better reward exists for a client than seeing their own feedback implemented in your business plan. There’s a reason customers provide you with feedback. It’s because they want to see changes made and strongly believe their idea is the right one. While they aren’t all going to be the right answer, take the ones that are and make your business better with it. Let your client know what you’ve done with their suggestions and thank them for taking the time to let you know how they felt.
Send them A Card or Gift
A great way to connect with your customer is to send them a card or gift. There’s a free card maker online that allows you to create and design personal greeting cards in minutes. Your client will love the fact that you took the time to make them a card and were thinking about them. The personalization factor goes a long way with your customers. Mailing them a gift that has to do with their favorite hobby or food is another excellent way to show you care.
That’s all it takes is a simple phone call to woo your clients. It’s so easy, but often forgotten as a way to connect with customers. Call them up and have a chat over the phone. Ask how they’re doing and update them on your new products or services. Leave time for their input and feedback before you let them go. They’ll be surprised and thrilled to hear from you and will adore and trust you even more than they did before your call.
Invite them to Coffee
A simple invitation to coffee is all you need to do to make a client’s day. It’s an informal and lighthearted way to touch base and see how they’re doing. Share a little bit about the business and then make time to listen to their feedback and concerns. Let the conversation flow and keep it casual.
Throw them A Reception
Host a client appreciation night to show your customers you care about them. They’ll love a night of free food and drinks. Let it be a relaxing and fun-filled night complete with conversation, laughter and a little bit of business talk.
Always keep a laser focus on your clients. They notice when you take an interest in them. These are simple ways to show your clients you care.
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.