Social media marketing is an ideal promotional strategy for startups for evident reasons. It can help your brand achieve more with less by providing an extensive reach with little effort. You can rely on it to promote your new business without breaking the bank. Instagram is a real winner when it comes to social media promotions for startups. The visual platform offers a broad reach, excellent engagement opportunities, and long-term growth potential. But everything boils down to implementing a winning strategy on a budget. Let us share some proven Instagram marketing hacks for budding startups.
Focus on selling stories
As a new brand, selling stories should be your top priority during the early days at Instagram. Of course, you can graduate to selling products once you build a robust presence for your startup. Think of the platform as a place to become a part of the community first. Selling will happen organically once followers recognize your brand., connect with it, and develop trust down the line. Sell stories with unique ideas, such as showcasing your mission, asking employees to share work narratives, and requesting buyers to post product reviews.
Follow your target audience
Identify your target audience and consider their needs to create engaging Instagram posts. Potential buyers are likely to buy your offerings if they address their pain points. Ensure your posts highlight how your products or services can improve their lives. Also, find creative ways to show your brand cares for the needs, wants, and expectations of the target audience.
Boost likes by buying them
Instagram likes to fuel your startup’s presence on the platform and the competitive business landscape. Fortunately, buying Instagram Likes is legit, so you can invest in them to give your startup an initial push. While the expense may seem daunting for a new business on a shoestring budget, it is much smaller than any other form of online or offline advertising. Moreover, it enhances your credibility even as a newbie amid established brands.
Win with hashtags
Creating hashtags is another quick hack to expand your brand’s reach, even as a beginner. Look for relevant ones to reach target audiences and pack a punch into your campaign. Branding hashtags enable the audience to locate your brand’s content. Moreover, they generate interest, make your startup memorable, and strengthen the connection with your followers. All you need to do is locate top hashtags for your niche and create some compelling ones unique to your brand.
Leverage Instagram influencers
A paid partnership with Instagram influencers may seem like a massive burden for a startup. But it is perhaps the best marketing investment you can make. Statistics indicate that influencer marketing generates impressive returns on investment by fostering connections with a relevant audience. It also boosts your presence with word-of-mouth marketing because a niche leader’s recommendation is enough to get your sales soaring. But remember to choose a relevant influencer who shares the same set of the target audience.
Winning the Instagram marketing game for startups is easier than you imagine. Follow these actionable hacks to achieve more with less.
Author Bio : Samantha Jones has been working as a senior content writer with Outreach Monks for three years. With her exceptional research skills and web writing experience, she aims at educating her audience on business and technical concepts . Jones takes a deep interest in learning new market trends and using them to upgrade her write-ups.
