Online Marketing Planning and Executing Strategies


All businesses share a common goal: continuous improvement. Thanks to the well-developed and effective marketing strategies, a plethora of businesses were able to succeed and stay in the game. As the internet has taken over, online marketing has become indispensable. Some would argue that it is a young man’s game. However, with the help of proven strategies, businesses can increase their sales, revenues, and overall growth. 

Keep reading to learn more about how you can effectively plan and execute your online marketing strategies. 

Online Marketing Strategies

A great part of growing your business will rely on the effectiveness of your marketing. You will need to implement offline strategies, while, at the same time, focusing on your online marketing strategies. These days, everyone is connected to the internet, and most dealings happen online. 

Naturally, you will want to seize that opportunity and take all that you have learned to the online world. Here is what you need to know.

1. SEO

Since it is regarded as a pillar of online marketing, most of your strategies will revolve around SEO. One strategy will involve switching to the new HTTPS format. This format is made out of two components: HTTP and SSL. HTTP involves having messages transmitted between the visitor’s browser and the website’s server. SSL will encrypt and protect the information traded on the internet. Together they form HTTPS, which is a format that makes it harder for hackers to intercept the information and disrupt your connection. Google labels non-HTTPS websites as “non-secure,” which will disrupt your SEO management. 

Another thing you will have to consider is backlinks. They are links from one website to a page on another website. SEO experts from ShaneBarker.com explain that Google receives over 1.2 trillion searches every year, and it is essential for your website to make the cut for the first page. You can do so by creating a strong backlink profile. Backlinks give you an idea of how well your page ranks, and you can use this information for improvement.

2. Search Engine Marketing

Search engine marketing (SEM) is an online marketing method that uses paid advertising methods to increase your SERPs. Ideally, hiring the services of an expert who is familiar with Google Ads will help you maximize your marketing strategy. You can choose between using graphic display ads, text-based search ads, YouTube ads, and in-app mobile ads. Your choice of ads will depend on your target audience. Google will let you track how well the ad performs, and you can readjust accordingly. 

3. Local Search Marketing

Most customers look to buy their goods from businesses that are nearby. By utilizing Google Maps and keywords, Google will have your listing turn up the moment a search is done. This will improve your odds of increasing your customer base. Nevertheless, in order to capitalize on local search marketing, you will have to make sure you have strong reviews. So make sure to inspire customers. This works best when it is integrated with others, such as inbound marketing.

4. Content Marketing 

When you are looking to attract your target audience, this strategy proves to be invaluable. Content marketing focuses on mobile content, influencer marketing, marketing automation, and native advertising. However, you should focus your attention on mobile content, since smartphones make up for 50% of the world’s devices. Also, employing influencer marketing will expand your product’s exposure. This strategy places value on your content, making it relevant to potential buyers.

5. Responsive Web Design

Seeing as how smartphones are everyone’s favorite device to surf the web and make purchases, as well as other things, catering to that aspect, should be an essential part of your online marketing strategy. Responsive web design will have your website supported by all mobile screens. This will grant customers with easy access to your website, which will have them revisit it more frequently. With the help of RWD and AMP, your website will load faster on mobile phones by using this strategy. 

6. Social Media Marketing

To attract your target audience, you will have to implement this strategy. Aside from the obvious executions, you will need to automate your posts to when your audience is reading. There are various programs that can help you do that, which can be optimized to different time zones. Make sure your content is flashy and attractive to instill in your customers the need to acquire your products.

All in all, your online marketing strategies need to be targeted at the specific type of audience you are after. Nonetheless, these strategies are the fundamentals you need to refer to when you are taking your online marketing to the next level. And, remember, SEO is the most essential strategy today to make the cut for the first page so that you can lure in more buyers.

Allen Brown – A keen writer covering topics such as Internet Marketing, SEO, Travel, Beauty and such. He enjoys spending time with his two kids in his free time.

Online Marketing Planning and Executing Strategies

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