If you’re looking for strategies to boost your business, one of the things you should consider is selling on Amazon. With the traffic this e-commerce giant brings in today, you’re likely to find just the audience you’re looking for – you just need to learn how to reel them in.
Learning marketing techniques to promote your business on Amazon can feel overwhelming at first, but you’re sure to get on the right path with the right tools and guidelines.
That said, here are eight things every seller should keep in mind when launching a product on Amazon. Keep reading to learn more about applying these strategies to your business.
- Choose the right category for your product.
You should never forget when selling on Amazon to choose a suitable category for your product. Like an aisle sign in a grocery store, selecting the right product category will help shoppers locate the product they are looking for and direct them towards your brand or product.
If you’re planning to sell more than one product, determine the ideal category for each. By doing this, you are also helping your brand become recognized by Amazon’s search algorithm and increasing your chances of ranking higher than other sellers with less relevant categories.
- Write an informative, detailed description with keywords to help people find your products on Amazon.
Including relevant keywords in your product description will help you rank better on Amazon. Remember, SEO is critical in Amazon marketing, so doing this will help people find your products while entering search queries on the platform, increasing your chances of making a sale.
Implement keywords in your listing strategically. Ensure high-quality terms and incorporate them in your title, bullet points, and description. However, keep in mind that you don’t overload it with keywords when writing a product listing description. Instead, write something informative that will help your customers understand more of your product. Even if you’re writing to increase your products’ visibility through SEO, you need to come off naturally so the human eye understands it. After all, they are your customers!
- Be clear about your prices.
When selling on Amazon, be transparent about pricing. For example, if you’re selling a product lower than other sellers, don’t hesitate to use this in your description to gain an advantage over your competitors.
Use your pricing to let customers know how low or high your price range is and frame it to your advantage. If you’re on the lower-priced side, emphasize the value they’re getting by choosing your product. Alternatively, if you’re priced higher than your competitors, outline the reasons as to why your product is superior or premium.
If you have a platform outside of Amazon FBA, remember to disclose shipping fees because this may affect whether or not someone decides to buy from another seller who offers free delivery.
- Include high-quality photos that highlight the products’ features.
Another thing that you should remember when selling on Amazon is to include high-quality photos that show off the features and benefits of your product.
If possible, use professional images or do your best to achieve professional-quality results. Consider using shots taken by actual customers to provide social proof for supplementary photos on the listing. This will provide social proof, which is advantageous when selling online and shows the real-life product in use.
- Use keywords to help your products appear in search results.
Listings that include relevant words and phrases in their titles rank higher up in the search results, which is where you want your listing to appear.
Aside from including keywords in your product description, make sure that they also appear in your item’s title, backend keyword fields, and even throughout other areas of your listing. You may include these as bullet points or back cover copy so as not to miss out on catching the attention of potential customers who might be looking for specific items online.
Building a good Amazon product listing is also how you can get the most out of the marketing collateral available. An example of this would be using it for Amazon DSP, Sponsored Products, or Sponsored Brands. You have to anchor your campaigns around a specific keyword you want to rank for. The success of your marketing campaigns will significantly depend on your keyword usage.
- Make sure your items are in stock and ready to be shipped.
Amazon shoppers don’t appreciate it when they’re shopping, only to find out that it is not in stock or delayed due to a mishap out of your control. If this happens and the buyer feels like they have wasted their time, there’s a high chance for them to leave negative reviews and never buy from your store again.
The great thing is that Amazon FBA allows Amazon to handle all shipping. So as long as your items are available on their warehouse shelves, you do not need to worry about losing potential customers who get tired of waiting for deliveries. In addition, allowing Amazon to handle fulfillment-related tasks means you get more free time to focus on other tasks – which could ultimately result in higher sales numbers.
- Know how much inventory you have before listing a new product.
One of the most common mistakes Amazon FBA sellers make is to list a product without knowing how much inventory they have available. Make sure you know what’s in your stock level before putting up new listings because this will help reduce instances where buyers can’t find an item.
Another mistake to avoid when it comes to having a low inventory count is forgetting to monitor and re-order as soon as possible once stocks run dry. Slow response times could mean losing potential customers who would rather purchase from someone else instead of waiting for days on end.
- Get reviews from customers to increase credibility.
Lastly, you should remember that Amazon shoppers always look for reputable sellers who have garnered lots of positive reviews. This is because products with high ratings and scores usually indicate better quality items than those only with a handful of feedback or none.
You can get reviews by requesting them specifically through the Amazon order page. Although this technique might seem like an easy way out, it will ultimately make customers feel more connected to your brand if they know that their voices were heard – thus convincing them to leave favorable comments. It also provides an opportunity to address any issues a customer might have before posting something publicly.
If you’re looking for opportunities to hear from your customers and get feedback on your products outside of Amazon, consider a Google Forms alternative. Have your customers fill up their contact information and give feedback on the products or services. These comments won’t get published, but they provide insight into what your customers have to say.
As a seller, you should consider expanding your reach to Amazon as an achievement! There are many opportunities from selling on Amazon with excellent perks and benefits for you.
Following these eight steps is a great way to kickstart your way if you want to start selling on Amazon – grow your business and reach a wider audience today!
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.