Marketing Education Objectives and Functions

In running a business, one cannot fail to put into consideration the type of business to be carried out, the nature of products, product promotion, and, most importantly, market analysis.

In every business or organization, several structures need to be put in place for the company to thrive. These structures make up the various levels of a working system ranging from Administration, Management of Finance, Management of Sales and Marketing, amongst others.

Marketing is one of the essential parts of any business; it identifies needs and wants, using the information to the advantage of the producer. Marketing merely a means of promotion, distribution, and sale of products or rendering services through consumer-behavior analysis and research.

For a business to make a profit from the successful sale of their products, they need to know the behavior of buyers, understand the market trends, and, most importantly, they need to get the word out, and that is where Marketing comes in. Being a Marketer is no ordinary job; therefore, one requires a certain level of expertise in specific areas relevant to useful research and advertising.

The knowledge behind Marketing is what we refer to as Marketing Education. In other terms, Marketing Education is a course of study designed to train students to carry out critical functions as regards the movement of products and services from the producer to the consumer. The basics of this course may also apply to the other workers in an organization. Marketing is not only relevant to the manager but also the entire workforce of an organization.

Marketing Education Objectives

According to different essay writing service reviews on marketing, students will, at some point need help with a deeper understanding of the essence of the subject, which is to teach primary objectives of advertising, including:

  • Products development
  • Product pricing
  • Product placement
  • Promotional strategies
  • Target market selection
  • Market research and analysis

Functions of Marketing Education

Marketing Education is a course raised to inform students on the various stages of the Marketing process, and so, there are multiple roles to be played with knowledge of this course, and they are:

Consumer Investigation

No producer is complete without the consumer. The customer poses various wants, and it is the job of the producer to satisfy those wants, but how does the producer identify the wants? Marketing education is required for this very reason. To check the market, identify the audience and their desires, analyze and study consumer insights, a learned marketer is needed. After data is collected through research, the information is then used by the producer to adapt to the buyer environment effectively.


A product or service rendered must come at a fixed price. The price of a product is ultimately one of the many things that can attract and also put off buyers. It would be best if you had a pricing strategy that is effective enough to prove quality and yet realizable. You have to take into account the cost of production to prevent losses as well as to achieve a reasonable price based on competing products and the nature of the audience.

Marketers do not just depend on research for what the consumer wants; they also check the level of satisfaction consumers receive from high-in-demand products. This complex process of bringing together various factors and setting the price of a product is not possible without proper marketing education.

Product Promotion

For every product to be launched, there are effective ways a business can voice out its brand. The type of promotion depends on the nature of the product. Advertising and promoting are some of the most critical factors that can increase sales of the product. Promotions can be carried out in different ways such as; holding contests, organizing giveaways, musicals, sponsorships, etc. and these are only possible after careful research by a professional marketer. The marketer knows what catches the eye of the customers and how to implement it into a campaign. Using advertising, the producer can pull in potential customers on a larger scale.

Marketing education is the standard study of various strategies that can increase the sales of a product and help a producer know more about the consumer environment. When you make the wrong product for the right audience or vice versa, you will encounter business losses. The core of marketing is to answer three questions: Who, What, Why. Top brands are using what they have gained from studying these 3 questions as regards their markets. In other words, they are educating themselves on how to better their customer experience. If you’re looking to achieve the same things, then it’s time you jumped on the bandwagon as well.

George Thompson is a digital advertising & marketing specialist with nearly 5-year long practices of offering direct-to-business and reseller services. Has a great deal of experience in SEO, Ethical Affiliate Management, Adware and Theft detection as well as PPC and Sales Funneling. He enjoys helping his clients scale with clear and measurable results.

Marketing Education Objectives and Functions

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