To begin with, let us ask you a question. Would you build a house without a blueprint? No, right. The same applies to your website; SEO is the blueprint for you. Nobody goes in blind because then, you will end up missing the mark. SEO plays a significant role in building traction to a substantial level for your website.
To turn the odds in your favor, a strategy is critical for your SEO campaigns’ success. No SEO company wants their campaign to remain as a glorified phrase. They want to see actual results, and for that, specific points need to be followed.
A tactical plan involves aligning the goals with the search intent of the target audience. By increasing the optimization capability, you can improve your ranking for the keywords and drive organic traffic. Here is an overview of the strategy implemented by an SEO company:
1) Determine a group of keywords in sync with the topics
Keywords act as supporting acts to the website architecture and design. Once you have decided on the topic of discussion, a list of keywords needs to be generated. A balanced mix can be obtained from short-tail and long-tail keywords. The keyword tools can help you identify an optimum variety that will work best for your chosen topic.
As a search engine, Google has the inherent ability to determine the quality of your content in terms of ranking. If your content is not specific and focused, it won’t be ranked higher after a search result has been posted. Keywords will prevent your content from getting lost in the wilderness. Thus, an SEO company will choose wisely for you and add value to your content.
2) Build your website pages revolving around audience intent
With the list of keywords prepped, all you need to do next is serve it to the users. The keywords need to be showcased so that every page is built and published with the keywords and the topic working as a reference to context.
All of these pages with their individual links and hence, locations on the Internet should be relevant, concise, and appealing. The target audience should feel drawn to the website and its offerings so that prospects can turn into valuable customers.
3) Blog consistently
Blogging is a fantastic way to improve on-page as well as off-page SEO capabilities. When you post blogs on your website, you control driving the crowds to your website. Do not post for the search engine; post for your followers and the users who are intrigued by what you have to offer.
Ensure that stuffing of keywords doesn’t occur, and the content being written is easy to read and understand. Too many sightings of a keyword in the blog can raise suspicion on the post, which is unfavorable for your site’s performance and earnings. Hence, use an adequate amount that is appropriate and relevant in the scenario. Write relatable content that is read by many, even though the viewpoints may not be accepted. Please do not write to fit in. Instead, check your priorities on your own and make it a fluid experience.
4) Build links for off-page SEO
SEO is a 360-degree concept which cannot be achieved unless and until every piece of the puzzle is in the right place. Once the on-page SEO is good to go, the off-page SEO should be looked through in detail. Prepare a specific plan wherein the backlinks are built to drive traffic to your websites from other locations.
This is an inbound methodology of attracting customers to their domain of interest. Discussions with an SEO company is critical to draw out a plan which will work for building the credibility of your website. Though small beginnings are modest, it certainly makes for a stepping stone to significant changes. Guest blogging is an excellent way of incorporating backlinks to your site. Another great way is by sharing your blogs on other social media sites like Facebook, Linkedin, Twitter, etc.
5) Stay updated with current affairs and trending topics.
Human beings are social animals and crave information. When you can provide relevant information through network channels, people will keep coming back for more. Furthermore, online content is continually evolving, so it’s necessary to know all the recent trends and news updates about SEO tactics.
Value needs to be continually added to your website to give an enriching experience to the users. There are many options and titles to browse through to have a better understanding of SEO as a whole.
8) Measure and report the progress of your content
SEO takes time to show the effects, and if you don’t monitor it closely regularly, you’re wasting your resources and money. Hence, keeping track of your content’s progress is crucial for the strategy of an SEO company.
There are key performance indicators that should be regulated accordingly to measure the success of your website. You either get automated systems to prepare reports, or an excel spreadsheet in combination with a statistical tool would suffice.
9) Ensure the content is optimized
Content is the primary factor for the SEO strategy to function fully. Optimize your content so that the metrics can be achieved accordingly, and time can be devoted to different areas of emphasis. Whether it is keyword research, indexing the pages, or adding meta tags and descriptions along with alt text for images, each of them is a significant contributor to the strategy’s success.
Make a monthly content calendar with the help of a scheduling assistant. The posts and feed can be frequently changed as per the preferences of the target audience. Here, the SEO tools will work in our favor and reduce the time taken to complete our jobs considerably.
SEO Strategy-An agile concept
Finally, it is essential to understand for an SEO company that the SEO strategy is an agile method and can be modified as per your needs and requirements. Effective strategies function well when they start with a plan, build upon the idea, learn through their shortcomings, and transfer the knowledge to other growth areas. And with Uplers, all this and more are made possible in the most sensible way possible.
Sheryl is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.