If you’ve been at all involved in blogging, article writing, or writing website copy, you’ve definitely heard the term “link building.” Most people have a passing understanding of the term, but do you know what it really entails?
Link building is a crucial component of building your business or organization’s online presence. When done well, you can greatly improve your site’s organic traffic, thereby boosting online sales or increasing the amount of discovery calls you’re able to book. It’s a surefire way to improve your bottom line.
The Basics of Link Building
Link building is essentially building a network of links based on other websites that lead back to your website. If the links are on quality, high-traffic sites, this can greatly improve your SEO. This is compared to its sister practice of backlinking, which is you linking back to other websites’ content. Both are highly important to improving your SEO and search engine rankings, but link building is sure to yield more concrete results, especially as more websites link to your site.
Some examples of link building include business blog posts that link to your own company’s post on the same subject; an article giving examples of companies that work within a certain field; or local pieces linking to businesses in the area. Other websites may use your link as a reliable source and cite information that they’re using in their own piece. While many sites, especially the business blogs of smaller companies, may not reach out beforehand to ask or notify you about them linking to your site, some may contact you.
Benefits of Link Building
One obvious benefit of link building is the fact that you’ll have more organic traffic to your site. Visitors to other sites will see the links to your website and may click the link, which will divert more traffic to your website than just search engine rankings alone.
Another benefit of link building is that it raises your website’s search rankings. The more websites you have linking back to your websites, the more that search engines will recognize your website as a credible, reliable source of information. The more high-quality websites you have linking to your website, the more likely you are to raise your rankings organically.
Your company will also be able to save money on advertising, the more that sites link back to your company website. By not having to pay to make your site rank higher on search engine rankings, that money can be better spent on other forms of marketing, keyword research, or even taking on a team member to handle marketing. Any amount of link building saves money and allows marketing budgets to be utilized more diversely, such as for higher-quality link building services like Vazoola.
When Link Building Works Best
SEO experts stress that one of the best ways to have your content linked to, you need to create content worthy of being backlinked. This means offering content such as:
- Discusses topics relevant to your industry
- Staying on the cutting edge of new practices and technologies
- Offering new content to the table, as opposed to regurgitating information that’s already widely known
The more quality content you put out, the more likely that other companies in your industry will link back to your content. In addition, the links need to be quality links. This means that it can’t be a raw hyperlink dropped onto a website that’s hardly active anymore. Links with anchor text woven into a well-written piece are going to help your website far more than poorly-written articles that get little traffic and contain no keywords nor anchor text.
Just like backlinking, link building is one of several cornerstones to improving your website’s SEO and search engine rankings. It’s one way to improve organic traffic as well as save money on advertising.
By: Gerelyn Terzo