As a crucial part of an effective marketing strategy, lead generation involves gathering information from customers instead of covertly pushing for sales. This activity is typically done during the customer’s first point of contact with the company, for instance after visiting the website or clicking call-to-action buttons.
Also called prospects, these customers, with the help of the marketing and sales team, are meant to be converted to interested buyers. Any person who expresses interest in buying a product or service is called a lead, hence the term.
Despite being a critical part of a good marketing strategy, most businesses consider lead generation as a major challenge. If you’re part of the statistics, this is you’re lucky day. This article has curated some effective and proven tips on how to do lead generation right.
Assess your website and make some much-needed changes
Pretend that you’re a regular user and navigate your website, as well as read through the pages and other content. If your site is difficult to use and there’s too much (or nothing) going on, or if it doesn’t provide useful content to your prospective buyers, then it’s time for an overhaul.
Depending on what your specific problems are, discuss with your marketing and sales team, and seek the services of a professional web designer, search engine optimization (SEO) experts, like Tampa seo services, and content writer, to improve your site.
If your website ranks high in the search engine, but is incapable of generating leads, you may need to have it checked, too. Are you missing out on opportunities to generate leads? For instance, consider placing an exit intent pop-up box after a user just read one of your blog articles or saw your video content. You may also ask a user to key in their email address for a subscription to your site.
Produce great content
One of the ways your business can attract more leads and, eventually, buyers is by producing great content. If the blogs, videos, emails, webinars, and other materials are useful in addressing your audience’s pain points, then they’ll become interested and may eventually purchase your offers. In addition, a useful content will likely be shared by a user to their network, increasing your chances of gathering potential leads. Make sure to update your blogs and other online content regularly.
Create a powerful call-to-action (CTA)
Have you ever clicked on a content and seen a pop-up button with the words ‘Buy Now’ or ‘Click to get a free gift!? These represent the many ways that digital marketers can deploy their call-to-action (CTA) tool.
Simply put, a call-to-action tells a user what action to take and how to take it. This gives users the opportunity to convert or engage in an activity favorable to the brand. More online content, such as a free e-book, webinar, video, and a discount for first time purchase, are offered alongside the CTA.
Use strong words and create a sense of urgency to convince a user to convert. In some cases, lead generation is time-sensitive, so businesses need to follow up on a qualified lead as soon as possible.
Let social media platforms work for you
Complete your company’s online presence and increase your chances of generating leads by promoting your company on social media. With millions of users online, these social media platforms offer a great opportunity for online marketing and lead generation. If your business site can’t quite compete with SEO-heavyweights and suffers from low visibility on online searches, turn to FB Ads for a wider reach.
Make sure, however, that your content is tailor-made for a specific platform. For instance, some are meant for photos and videos, while some are great for starting a chat community, among other types of interaction.
Launch an email marketing strategy
Email marketing works like direct mail marketing in the olden days. Fortunately, these days, it’s easier to get users to provide customer information. Lead generation is initiated once a user fills out an opt-in form from your website, in exchange for a free gift or any similar offer. On your business website, place a lead capture page. Alongside this form, offer a user with incentives, such as free content downloads, promo codes, and other promotional offers. After you’re settled, consider e-mail marketing automation.
Get the tools you need to track your lead and learn more about them
There are various tools that can help you with lead generation, whether you’re a neophyte or an intermediate in digital marketing. There are also some lead generation platforms and paid applications that can help you organize all your resources. Choose the right one that works best according to your situation.
Key Takeaway
Lead generation is a challenging yet essential component of digital marketing. To be successful, it requires careful analysis of user and market behavior, strengthening connection, and building trust to lead to conversions and increased sales.
Optimizing your content and business site, as well as crafting powerful CTAs and improving user experience are the first few steps to generating leads.
Roger Morgan is a full-time blogger who writes about business on his blog. From teaching readers how they can start their own businesses to educating them on the latest trends on digital marketing, Roger covers all of these topics on his blog.
Roger also submits guest posts to other blogs and websites to gain more readers.
