The world of business is constantly evolving, and, if anything, it can be matched by the ever-changing market trends. It seems like every other quarter, new marketing trends are brought to light; some stay with us for a while and others are quickly forgotten. In this constantly changing world, you might question the importance of adopting new trends, when the possibility of them being quickly forgotten is quite high.
Here’s why you should do that, along with everything you need to know to stay on top of the trends.
Marketing trends and why they’re important
It’s true that there are many trends that have taken the marketing scene by storm, only to fade away and be unheard of ever again. So what would make you, someone who’s been following the same strategies for years, change your effective way of operating on a whim? Here’s one thought to keep in mind: if it is trending, then that means the whole world is in on it. This world is not just limited to business owners and managers, but even your customers will be in on the changes. These trends affect the way that businesses operate which changes the way customers interact with businesses, all of this, in turn, changes the customers’ experience and, ultimately, expectations.
Customers will expect to receive a certain level and kind of experience, and they’ll have the option to seek those who provide it. If you’re not in the game, you won’t be on their list. And not only will adopting marketing trends get you closer to your customers, but it will also allow you to predict their future behavior. By doing so, you’ll be able to change your plans efficiently to better satisfy their needs as they arise, as well as optimizing your own operations and implementing more effective financial decisions. As a whole, following marketing trends will give you a competitive edge over your competitors—giving you an upper hand to win at the game of business. And, once the trend fades away, you’ll already be at the starting line waiting for the next trend to exploit.
Top marketing trends to keep winning
If you’re wondering where the trends game is at as of 2020, here are the top trends in the marketing field to get on board with:
The notion about the marketing funnel and how it leads to the customer as an end-goal has long been overridden. Today, the customer remains strongly positioned in the heart of all processes, which is best implemented using the flywheel. This makes inbound marketing one of the most trending forms, with the advantage of being a flexible concept that can be integrated into all strategies and on all platforms.
The game of SEO has been around for years, but it’s the ever-evolving algorithms that keep this game fresh and challenging. All great leaders and successful marketers understand the invaluable benefits of implementing SEO. Bear Newman from Bear Fox Marketing explains that when done correctly, SEO is an investment focusing on long term results. While this holds to be exceptionally true for SEO in general, the experts know that it’s not only about implementing SEO strategies once and for all. The best SEO practices include an up-to-date knowledge of the latest algorithm changes, accompanied by swift upgrading in the strategy.
Creating compelling content has been a key strategy in marketing ever since it came to be, but we live in an age where the definition of compelling has greatly evolved. Static words and pictures are no longer enough to catch the attention you need. Instead, the newest trends in content include everything that makes it attractive and engaging; think of video marketing. Users are much more likely to engage with your videos than read a 1,000-word blog post today.
Social media trends
Using social media in marketing has also been around for at least a decade, but you must have realized by now how the game has completely transformed. It’s no longer about making the center of your content about your brand; you have to make it about your audience. And, if we’re talking about the audience and what they love, then you totally have to include ephemeral content that’s displayed in your stories, in addition to the permanent content you publish. This kind of content is much more likely to reach your audience and spark their engagement. You can even use it to convert more traffic to your posts.
The best thing about 2020 is the level of technological advancement we’ve reached. Technology has impacted the way we live in every way, including how we market our businesses. The best trends in marketing include these advanced technologies in the strategies, such as using VR and AR to market and promote your products and services. Even AI has become strongly integrated into marketing today, where the use of AI or chatbots gives you a great advantage over your competitors, as well as enabling you to offer supreme customer service—even if you’re away from your platforms.
Keeping up with marketing trends
Now, you must be wondering how to keep ahead of the game and know about all the trends as soon as they come to light. After all, it won’t really be keeping up with trends if you join the game last.
To keep up with marketing trends, here’s what you need to do:
- Review recent changes every now and then, or when they’re expected to be made.
- Keep tabs on your competitors, and quickly note any new practices and changes they implement.
- Sign up to alerts to get the latest updates in your inbox right away.
- Expand your network, attend gatherings and events, and keep your business relationships ongoing.
- Educate your team about the latest trends and how to implement them.
- Always read the news of your niche.
Even if it’s going to fade away eventually, failing to keep up with marketing trends can cost you more than expected. When the whole world is moving towards something new, you should be the first to witness its benefits and experience. You can only do that by staying on top of the trends and customizing their implementation to what best suits your business.
– A keen writer covering topics such as Internet Marketing, SEO, Travel, Beauty and such. He enjoys spending time with his two kids in his free time.