One of the reasons I want to write books is because books, art, poetry and film, as examples, all intrinsically are built to last. Their very form offers easy “spark-creating-experience” access, like a hand full of nourishment going right into our mouth. Love that rush of energy that follows, don’t you? You know, the part before you get tired?
While it is impossible for a memory to replace the actual real time experience of euphoria, or intense joy, anger or sadness– only the kind a work of art can deliver, it can be waiting eagerly for you on a shelf, if it’s a book, or hanging on your wall.
What a basic concept entrepreneurship is for artistry, and yet without this simple “must have”, generations upon generations have defined who we are and what we are capable of creating for others in life, through a very narrow, confining, and as I see it, rather destructive single lens.
In honor of the power of the written word to enlighten and transform, here is my recommended reading list to jump start your very best you in 2009.
Do You Want to Become More Entrepreneurial?
* Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham
* The Art of The Start by Guy Kawasaki
* Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies,
by Michael Gerber
* Who’s Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life, by Richard Florida
*The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live, by
Scott A. Shane
*Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, by Barry J. Moltz
*Birthing the Elephant: A Woman’s Go-For-It Guide to Overcoming the Big Challenges of Launching a Business, by Karen Abarbanel and Bruce Freeman
Marketing Maven
* Unleashing the Ideavirus by Seth Godin
* The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
* The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
* Coercion: Why We Listen to What “They” Say by Douglas Rushkoff
* Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
* The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
* The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Organizational Development
* The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy
* Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
* The Art of Profitability by Adrian Slywotzky
*First, Break All the Rules: What the World’s Greatest Managers Do Differently by Marcus Buckingham
* Now, Discover Your Strengths by Marcus Buckingham
* Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
* The 7 Habits of Highly Effective People by Stephen R. Covey
Financial Health Check
*The 9 Steps to Financial Freedom: Practical & Spiritual Steps So you Can Stop Worrying by Suze Orman
* Finance Your New or Growing Business: How to Find and Raise Capital for Your Venture by Ralph Alterowitz and Jon Zonderman
*Conscious Finance: Uncover Your Hidden Money Beliefs and Transform the Role of Money in Your Life by Rick Kahle
*The Seven Stages of Money Maturity: Understanding the Spirit and Value of Money in Your Life by George Kinder
*The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist
Reaching for Greatness
* The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander
* This Time I Dance! Creating the Work You Love by Tama Kieves
* Make the Impossible Possible by Bill Strickland
* The Everyday Work of Art by Eric Booth
* The Courage to Teach by Parker Palmer
3 Comments
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Lisa, thanks for mentioning my book “The Anatomy of Buzz”. Just to let you know about a totally revised edition–The Anatomy of Buzz Revisited–that’s coming out this week.
Thanks again!
Emanuel
I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.