With the increasing prevalence of the internet in people’s lives, both personally and professionally, it makes sense that businesses have needed to adapt their marketing strategies to accommodate this change. There are many widely used methods, with social media marketing, email campaigns and video advertising being just some examples. At the heart of all of these, however, is to eventually lead any new potential customers to your website where they can find all the information they need about your company and to enlist your services. In order for this to be successful, the visitors to your website are going to have to be convinced by your website that you are right for them.
Your website functions as an online representation of your business and what you can offer your customers. It is important that it makes a strong first impression as well as functioning effectively to make all of your services easily accessible and signposted.
Consider a Total Overhaul
Keeping your website modern is important, it lets your audience know that you keep up with the rapidly changing times and are there to adapt to them – you are reliable. That said, consistently maintaining the website might feel like an altogether different task to regular updating the appearance to meet modern standards, which can lead to prioritisation of functionality rather than presentation. However, the two are one and the same. A sleek, more visually impressive website is not only more attractive to prospective customers, but it should also make it easier to navigate and therefore more practical to use.
Overhauling a website and designing a totally new one is not easy, especially if you are not overly familiar with the territory – this is a big job that you want to ensure is done right. If you are looking for Birmingham website designers, these could be the professionals you are looking to guide you through this upgrade. Once your website is up to date and a fitting online face for your company, you can go about your marketing campaigns with confidence, knowing your customers will be happy with where they are redirected.
Create a Consistent Experience by Featuring Your Social Media Pages
As mentioned previously, marketing through social media is a good way to go about doing business and it is likely you have already got pages set up already, potentially across multiple platforms. This is a great way to go about increasing your online presence, spreading brand awareness to new audiences and guiding them back to your website.
Once you have established yourself on these platforms, a good next step is to link your accounts in with your main website so that users can easily navigate between the two. Additionally, while this will not replace any existing ‘contact’ page you have (as email and telephone are still very direct forms of communication), it can guide users towards a space where they can engage with your business in a forum type setting. This move can make you seem more reachable and transparent, as well as more accessible to your customers.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
