With Christmas around the corner, it is high time you’ve made the most effort to improve your online exposure, because winter may be cold, but this is the hottest time of the year for your sales. There are many bases that you need to cover, starting, of course, from your website as your storefront, then your social media channels, email marketing tactics, SEO efforts and so on.
Furthermore, remember that all your online efforts need to be backed up by powerful offline tactics. Every marketer knows that these two work the best hand in hand. So, think about promotional merch, print, networking, and other approaches too.
All in all, it is time that you refresh all your business aspects and properly festivize them. All your content needs to have that Christmas touch, and you really need to properly get in touch with your customer base by playing the brand loyalty card. Think promotions, discounts, branded calendars, Christmas cards, events where you can meet people face-to-face, and so on.
In this article, we are going to discuss just some of the ways that you can make your online exposure boom during this very important time of the year.
Make the best out of your content marketing
Even though there is a lot more to marketing than just content, the adage that content is king does have a whole lot of merit. After all, content marketing is all about what your audience is interested in seeing, reading, and hearing. This is why it is crucial that you festivize all your landing pages, and improve your product descriptions so that people truly feel like they are getting what they need. You also need to work on your blog and post stories that will attract their interest. This is the best time to show off your expertise, present all that you’ve got that could interest customers and prospects, and create a valuable connection with everyone.There are various kinds of content that you can go for. For example, infographics tend to be very attractive to the eye and provide the information that a client is looking for through the perfect combination of images and words (just take a look at some of the examples). It’s a great summary for those who don’t feel like reading too much text, and you can always end it with a CTA that will instantly drive them to purchase. Of course, make your content shareable, and let it light all your channels on fire.
Provide discounts to your loyal customers first
As we have previously ascertained, this is the time of year when discounts need to be properly utilized. During the year, you have had experiences with all sorts of clients – from those who have yelled at you for no real reason, to those who have shown their loyalty to your brand and came back to purchase your product or service again and again. Well, in order to make the customers who love you truly happy, you should reward them with discount offers, nicely packed into emails.
For starters, make an email list of all the people that you are going to approach. Then, determine what makes a great discount offer, and make a holiday email telling them about it. Personalization is essential, in order to make each and every one of them feel special. Then, of course, end your email with a simple “Happy Holidays” greeting.
Do proper SEO
Of course, you need to heed the advice of any local SEO expert, and properly optimize your website, as well as your other channels, for this season. After all, without a good SEO strategy, you might have your loyal customers come to you, but you will lose pretty much everyone else. For starters, you need to look at the essentials. Next to the aforementioned top-notch Christmas content creation, you must also take care of all your meta tags, and, of course, target season-specific keywords.
It’s also crucial that your website follows some of the most important SEO practices, such as being mobile-friendly, fast, and having a proper architecture and navigation. You want your website to rank high and also provide the perfect UX for your customers. After all, this is the period when everyone is going to be on a shopping spree, and if your website doesn’t instantly provide the perfect experience, people are going to look for Christmas gifts elsewhere.
If you aren’t all that familiar with modern SEO practices, it might be a wise idea to get help from an SEO professional. You will have an expert who is knowledgeable about all the trends, as well as both big and little aspects of your website that you can improve. Furthermore, you’ll save money and time; and we all know that the holiday season is an expensive rush.
Work with a local charity
Taking in mind the fact that Christmas is the season of giving, it means that it is the perfect opportunity to work with a local charity. Even though your main focus during the holidays will be to get as many sales as you can, donating to a charity can significantly benefit your bottom line as well. The reason is pretty simple – it will send a strong message about your company and brand.
If you present yourself as someone who cares for and supports their local community, people are going to like you and trust you a lot more. It will significantly improve your company’s culture, and both your clients and employees will appreciate it. So, even though you’ll be giving something away, it will pay off immensely in the long run.
Christmas is the most important time of the year for you to boost all your efforts to the max in order to make as many sales as you can. This, among other things, means coming up with an enthralling content strategy, providing discounts that people are going to love (especially your most loyal customers), making the best out of your SEO efforts, and so on. You can also decide to take part in a good cause and work with a local charity organization because giving something now will mean receiving a lot more as a result.