Highlighting what’s special about your business is an effective way to raise brand awareness and attract new clients. Many of your competitors are probably doing well in this aspect, so you must focus on creating a brand story that connects with your market.
A brand story puts forward not just the purpose of your business but also the value you would want your target audience to experience. It’s storytelling but in a way that positions your business as the protagonist.
However, just like writing any creative piece, your brand story must have all the right ingredients in place to effectively deliver your message across. Check out these tips for leveling up your brand story:
1. Identify an overall theme or purpose
You can’t have a brand story if you don’t establish a main idea that pulls everything together. For this reason, you will need to write around a major theme that describes your brand’s vision. If you run a digital marketing agency that caters to real estate brokers, then your brand story should focus more on elevating their productivity. Setting an anchor point will provide your brand story with a logical and emotional direction. It can also help ensure that all your brand communications are consistent in terms of purpose, style, and tone.
2. Focus on the values you cherish
Apart from a theme, you need to determine the values that define your brand and set it apart from other businesses in the same industry or niche. Whether you’re committed to professionalism or a desire to improve the lives of your audience, you will be able to shape your brand story in a way that makes people associate these core values with your products or services. This will also ease the process of coming up with fresh content ideas that will impact your business’s messaging.
3. Talk about the past, present, and future of your business
Just like a writer looking for romance plot ideas, you want to tell a story that charts your business’s growth. Talk about how you started your brand and the initial challenges you faced. Then, discuss the turning point at which your brand saw a breakthrough. Don’t forget to talk about the problems you had to overcome and the plans you have for the future. This humanizes your brand and creates an emotional connection between you and your target audience.
4. Include a success story
Your brand story shouldn’t just highlight your business and its products or services. People get curious about how your brand has helped previous clients. For that, you need to talk about what you’ve done for previous clients. For this, ask for written or recorded client testimonials. Your brand story should also feature case studies and reviews from people who have had a positive experience with your brand. This will add social proof to your brand identity, allowing your business to capture the hearts and minds of your target market.
To make the most of your brand story, you will need to make sure that all the right elements are in the right places. Use these tips to craft an irresistible narrative that can turn initial contacts into lifelong relationships.
Sunny Aaron loves traveling and visiting new places, and tends to bring comfort into the trip. He loves spicy food, anything with lemon, nature, and doesn’t understand the point of taking a picture without one of us appearing in it.