How Do You Create a Booth that Stands Out at a Tradeshow?


Creating an eye-catching booth in a tradeshow is hard.

Aside from the fact that you have a lot of competitors joining the tradeshow as well, you have little to no idea who the attendees will be.

So to help you stand out among the crowd, we have listed a few tips on how to create and pull off the perfect booth for a tradeshow.

Do Your Research

This might seem too obvious, but it still bears repeating. Doing your research can do wonders and help you during the actual event day.

For one, it would give you an idea of who or what kind of potential attendees will be there at the event. Given that tradeshow tends to be a congregation of different brands from the same industry, it would give you a one-up over your competitors.

Other than that, knowing whose brands will be attending the tradeshow would also give you an advantage because you can plan ahead and further strategize your booth placement, appearance, theme, and so on.

That said, we highly suggest you not skip this step.

(Bonus Tip: Oftentimes, the tradeshow host would be happy to provide you with a list of the participants and attendees for the event. All you gotta do is ask.)

Strategize your Location

Since tradeshow events are like a summit for different brands, you have to strategize where you want to place your booth in the trade hall.

Do you want it by the entrance? Is it better to place the booth near the stage or event area? Can you place your booth next to your competitor?

These are some of the questions that you should discuss with your team members or event staff.

Location is also the reason why we advised you to conduct rigorous research before.

If you do your research right, then you will be able to know the program flow, other brands’ booth placement, the blueprint of the trade hall, where the event area or bathrooms are, and so on.

Having this information at hand can help you decide and pick the best location.

For instance, if you really want to stand out on the event day, then you can pick a location near the event area. If the host managed to invite a few notable guests, then it would be advantageous for your booth to be near the stage.

Mobilize your Team

No matter how pretty or how perfect your booth’s location is, your ultimate goal is still to acquire more buying customers. It is not to increase foot traffic to your booth but it is just one of the many goals or stepping stones you need to achieve in order to acquire your main, ultimate goal.

Having said that, your event staff are the only one who can make this possible. Given that your potential customer’s first interaction with your brand is through your event staff, they should then make attendees’ visit to your booth pleasing, fun, and worth remembering,               

In this case, you can either work with your current team or simply get help from a brand ambassador agency. Either way, your main responsibility is to train and brief them properly about the event.

Consider Party Favors

Attendees would surely remember your brand after the event if you give them a token of appreciation or giveaway. We even encounter cases where attendees just attend for the free stuff.  

That said, it is important to keep this in mind and discuss with your team what party favor is best suited for your booth.

But, keep in mind that party favors as well as the other things we mentioned above should not burn a hole in your pocket. Rather than always opt for a more expensive giveaway, you can instead pick a more thoughtful but cheaper giveaway.

That said, it is up to you decide how you want to spend your money on your booth.

Larizza is a freelance writer who lives in the Philippines. She wrote byline articles for the Asian Journal newspaper as well as ghostwritten articles for several websites. Larizza has a diverse writing experience from writing technical articles to SEO-friendly blog posts.

How Do You Create a Booth that Stands Out at a Tradeshow?

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