Social media has a great impact on our SEO. Various form of interaction like commenting, sharing, and liking all play a vital role in boosting search engine results. Last year alone, there were more than 3 billion users worldwide. Social media has long ago advanced from a simple get in touch tool to something much greater. It is a powerful tool for exposure and marketing, which will over time improve our SEO standings. There is a difference between how people interact with social media platforms like Facebook or Twitter and various search engines. But those differences are surprisingly small, and interaction grows more alike as time goes on. Meaningful content rises to the top, a form of filtering if you will, links are shared or shunned, and links with the most value for most people gets the majority of the traffic. Social media is quickly becoming a new primary driver for SEO. Combined together, SEO and social media platforms can be an indispensable tool for enhancing our reach and market visibility. Let’s go over some of the strategies to make the most out of both.
Social media and visibility
A social media marketing strategy will help out your SEO through content promotion, though indirectly. Our product or service has to bring value to potential customers in order to be seen. We can have great content with perfectly keyword-optimized elements, but if that condition is not met, we will not get far. Social media allows us to put together all of our quality content and promote it effortlessly across a multitude of channels. Another good thing about social media platforms is that they interact with one another. This means that or content can potentially reach all of them if only posted on a singular one. Never the less, we should always make a focused effort to be present on all of them. Social media platforms offer us with an unlimited stage to present our content. Also, all of them are interactive and discussion is encouraged. These tools are effortless to use and are the most powerful when it comes to pushing SEO content.
Search engine giants like Google value two factors the most: Relevance and authority. Relevance is the degree in how appropriately an entry is meeting the criteria of a search result. Authority is in relation to how trustworthy the source is. The latter is built over time and is determined by the number and quality of the inbound links it has. Backlinks play an integral role in search engine rankings. The number and the quality we have can mean the difference from a successful SEO campaign and a bad one. Link building is a science on its own and is carefully studied and used by marketers. Engaging content on our part will lead to shares, which are, in their essence, links. In turn, we get a snowball effect when it comes to opportunities for people to find and share our links even further. Influential websites, depending on the industry, are relying more and more, as time goes by, on quality backlinks that are initially posted on social media platforms. Influencers are a great example of just that. They have the reach and authority over various social media platforms. If we can optimize our authority and relevance on the subject, our SEO will improve.
A strong and relevant social media following
One might assume that having a huge social media following is all that there is to it. Although it certainly would not hurt, it is not as important as some other aspects. Quality prevails over quantity in this case. If we are followed by 100 people in which there are a few top influencers, it is better than having 10,000 regular followers. We can get noticed by these people if we are careful to build natural and authentic relationships. It is always a better idea to form a long-lasting partnership, rather than have a one-off engagement by pestering them for links.
A more mobile world
The amount of time an average consumer spends on their mobile device is about five hours a day. Last year, more than half of all worldwide internet traffic was generated via mobile devices, be it smartphone or tablets. It has been coming for a long time and everyone knew that it was inevitable. The world is simply moving toward wireless, mobile devices, rather than bulky, desktop-ridden personal computers. Despite that, a lot of websites are not designed to support these devices. Granted, there is a plethora of different devices one has to account for and it is not an easy task. Still, developers have all the tools they need to build an intuitive and adaptive website for any device. The attention span of an average online media consumer is just a few seconds long and is decreasing as time continues. Social media platforms can facilitate our links, as we have already concluded, but if the link itself is not optimized on our end, we are losing precious viewership. Success depends on our links being responsive when accessed by these power-sipping devices that are not exactly workhorses when it comes to performance. Ultimately, it falls down to us to acquire and retain a potential client’s attention. Half-loaded web pages do not factor in well into our SEO ranking.
The power of SEO is primarily harnessed with various social media platforms. Combined with quality content that is interesting and can bring value to potential clients, makes for a perfect recipe for a high SEO ranking.