Every person has their own technique of operating their business. Some people focus on their customers, while others focus on marketing. Nonetheless, the main objective of every company is to make profits and expand.
Don’t you think the same? Isn’t your ultimate goal- to see your small startup become a multinational corporation? Don’t you want to be a part of unicorn startups? Don’t you want people to know and appreciate your accomplishments? We suppose your answer is, “You do!”
That’s why you have worked very hard and have come to this point where you have almost succeeded. You must be wondering- why did we use the word “almost” in the previous statement. Well, the reason being is that you still have to make an announcement to the rest of the world about your company’s expansion. So you are still, or we can say just a step behind from achieving one of your business’s primary goals.
Now the burning question is how you can make the announcement? Understand that to announce something related to your corporation is a vast and crucial deal. It needs to be nothing but a proper formal statement that indicates the corporation’s sincere intentions and future objectives. Because any type of miscommunication or hindrance can directly affect the goodwill and market share of the organization.
Having said that, now let us tell you the techniques that you can use to make the announcement. Keep in mind that you can use these methods for any declaration and aren’t limited to the company expansion only. So, you can use the method that is the most convenient to you and is according to your overall goals.
Thus, without further ado, let’s dive straight into the techniques that we are sure you are curious to learn. Let’s go!
Publish a blog
The first technique is to publish a blog about the information you want to tell the people on your corporation’s official website. You can write all the information that you wish to disclose. Ensure that the article’s title is catchy and the article is written to create curiosity in readers’ minds.
In fact, rather than just writing a single blog post and publishing it, you should write several articles to drop a hint about the information. It will make your content more engaging, and your target audience will also wait for your next posts.
P.S. It is a great technique to increase organic website traffic as well.
Create a buzz on social media
Social media is an emerging as well as a trendy platform for disclosing some new information. You can create a buzz on several media platforms and measure the campaign’s success rate.
Here you can get creative and brainstorm ideas to make an impression on your target audience.
For instance: If you are expanding your company by launching a new product/service, you can collaborate with celebrities. They will post about your company or product to create curiosity in the mind of target audiences. And when the buzz is at max, you can tell your audiences about the new product that will make their life easier.
Official notification with a press release
The next method on our list is to use a press release. This method might sound old. However, it still has the same importance and impact as before. That’s the reason why several big organizations use this method to announce their achievements and expansions.
The only change that has happened is that now the press release is also published on its website. Therefore, you need to ensure that the press release is well written. Moreover, the experts at eReleases suggest proper distribution of the press release as well. Be it a news content system, news website, or newsroom; your release must be reaching the target audience.
It will not only help your business to expand, but it’s also a golden opportunity to make more connections with the media outlets and journalists. And you shouldn’t miss out on this opportunity.
Host a press conference
If you have a big budget and the information you want to disclose has such a great significance on the corporation that you want to announce it grandly, hosting a press conference is an excellent option for you. You can invite several journalists, explain your part of the story and allow journalists to ask questions from you to make it more interactive and exciting.
Tips while hosting the conference: As most of the press conferences are live, you need to be very cautious of what you say and how you (and your employees) behave in front of the media. As even the slightest mistake or miscommunication can cause huge trouble for your business.
In addition to that, you also have to ensure that the arrangements are proper. Kindly decide the date, time, and venue of the press conference wisely. You need to get the maximum media coverage, so the decisions should be based on that. Also, make sure that there is security in the venue because safety should be your priority.
Live streams for live updates
If you are hosting a press conference, you can also give live updates about the information you share on social media. It is like a mix of most of the methods, as mentioned earlier. It can help those indirectly related to your organization and want to know more about it.
Tip for live streaming: Make sure that the internet connection is strong. Besides that, if your target audience is of more than one language or country, you should also consider using translators that can accurately translate your message and aim.
Spread email newsletter
Newsletters are very common nowadays. Almost every business uses them to give its target audience a message, be it related to an upcoming sale or a formal festive wish. However, there is another way to use it as well. Yes, you are right! You can use newsletters to spread information regarding your expansion. To make it more appealing, you can also provide them offers.
Nonetheless, you need to keep in mind that the newsletter should sound like a friend who shares the good news and not like a salesperson who wants nothing but to make a sale.
These are a few techniques that you can use to announce your company. You can use just one method, but if you want, you can also use them all and rule over your industry with this big news.
Emily Cain is a professional content writer specialized in Public relations and Marketing. She has been writing articles on digital marketing and PR for about 5 years. She focuses on making the article captivating and informative, especially for budding entrepreneurs. So that they can expand their horizons and can turn their vision into a reality.