We’re living in a day and age where innovation is essential in just about anything you decide to do. People seem to be constantly looking for something that is new, interesting and that will add value to their lives. This principle can also be applied in the business world as every business should be capable of creating new methods of doing things, coming up with unique ideas, and developing new products. If your business has recently come up with a new product, you may be at the stage of trying to figure out what steps to take to launch it. This article hopes to help you by discussing five different tips on how to launch a product successfully.
Choose the Right Timing
When your business is on the verge of launching a new product, it can be an exciting time. As a result, you may become a little impatient and want to rush to launch it. You should, however, ensure it’s the right time to launch and not act on impulse. Firstly, before you decide to publicly launch your product, you should make sure it’s up to standard. You can do this by running different tests as well as by creating a free trial or demo as this creates the perfect opportunity to get feedback. This is a critical stage as the feedback you get can be used to refine and improve your product until it reaches the standard you desire. Once you’re sure that your product is of a good standard, it is also important that you have a concrete marketing plan. Without one, your product is at risk of not being noticed by your target audience. The reality is that you can have the perfect product and there isn’t a perfect timing per say but launching it at the wrong time could affect how well it does.
Another tip regarding how to successfully launch a product is to build anticipation amongst your target audience leading up to the actual launch of the product. There are a number of ways that you can do this, and some include carrying out competitions and giveaways. By doing so, you directly engage people, create a level of curiosity, and are also able to shed some light on your new product. Another way to build anticipation is by doing a countdown. You should look for creative ways that you can give your audience hints about what the product will be, what features it will have, and how it will improve their everyday lives. Additional steps to take in order to build anticipation before launching a product is to offer discounts on pre-orders, give first users something free, or offer participation awards that draw users in and make them what to buy the product once it officially launches.
Effectively Brand the Product
When creating a new product, you should remember that it is just an addition to your ongoing brand story. You should, therefore, put detailed thought and consideration into how to brand your product. There are a number of ways that you can do so, and one consists of gaining an understanding of who your prospective customers are. You should also understand the positioning and branding of competing products and use this information to determine how you’re going to position your brand to target the consumers you’re interested in. Another way to effectively brand the product is to ensure all communications relating to the product align with the overall brand message and tone across all media platforms. This means that if your tone is friendly and conversational on Facebook, it shouldn’t become serious and professional on Twitter. Whatever you do, your main goal should be to trigger an emotional connection with your audience by constantly reminding them of how your product can make their everyday lives better.
Organize a Launch Event
There are a number of practical ways to launch a new product, and a launch event is one of them. It is an opportunity to formally introduce your product and create a sense of exclusivity. When organizing a product launch event, you should first think of the sort of event that your target audience is likely to enjoy. You can then hire vendors who can use their magic to help you create the sort of atmosphere that you want. You should also note that the venue you choose should be determined by your event style, how many people you intend on inviting, and whether or not your physical office is part of your branding. If it is, then it may be better to keep the event on-site so that all of your branding objectives are aligned. Last but not least, you should remember to get good tasting food, quality entertainment, and find a way to market or sell your product as that’s the primary purpose of the event.
Come up With a Marketing Strategy
When launching a new product, one of the only ways that it can succeed outside of luck is by using a well-thought-out, creative, and concrete marketing plan. This should include what mediums you’re going to use for marketing, what your core message is going to be and who you’ll be marketing to. Seeing as the world is rapidly becoming digital, you should also ensure that you have a solid social media strategy incorporated into your marketing strategy as well. You can come up with a creative campaign that will connect with your audience, and if it’s good enough, it could even go viral which would give your product and brand greater visibility.
When it comes to launching a product, there isn’t necessarily a one size fits all formula that works for everyone. On the other hand, there are fundamental actions that you should take to increase your chances of success outside of creating a product that people will love. Overall, remember there are so many lessons to learn from those who have managed to launch products successfully. Once you discover them, hopefully, you can use some of these lessons to create a formula of your own.
Author: Dan Cormac knows how to make his money go further. A freelance financial journalist, Dan is passionate about personal finance. Whether you hope to escape the chains of debt, to save for a house, or to retire within a decade, Dan explores the most effective ways you can achieve your financial goals.