In recent decades, the development of internet technology has seen the World Wide Web platform go from strength to strength as a merchandising and marketing platform.
Increasing internet speeds, superior graphics and website technology, and increased ease of user access through smartphones and laptops have seen massive growth in online consumption and the patronization of internet-based services.
Today, it would be extremely difficult, if not impossible, to find a traditional ‘brick and mortar’ business that didn’t have some form of an online presence as part of its sales and marketing processes.
The question of business integrity and reputation
With online technology now within easy reach of the average person, the question of maintaining reputable and ethical business practices, often in unregulated business sectors, is a prime consideration for online business management and IT managers.
Of further concern is the potential for public loss of confidence in a particular industry sector as a result of a minority of ‘rouge operators’ using deceptive or unethical techniques in their online marketing and sales.
A glance at the online tricks and tips that people are using to get big discounts online reinforces the notion that any commercial online business management needs to be cognizant of the potentials for unscrupulous business practices.
The iGaming marketplace
Considered a part of the entertainment industry, the casino industry is one example of a market sector that has witnessed a stellar growth in online patronage. The online gambling or iGaming market is somewhat controversial. In the same way, the alcohol and tobacco industry faced criticism with respect to the potential impact on vulnerable people, particularly minors.
As a result, the online gambling sector, just like its “brick and mortar’ counterpart, is heavily regulated. These regulations and restrictions do vary from country to country, however.
This control effectively ensures an upfront regulation on operators and business owners. Despite this, the business manager still needs to understand the reasons behind this rigid licensing and regulation and ensure that marketing and advertising are carried out in a responsible and ethical manner.
The pressure of competition and supply
It is a simple fact that any business concern operating in a competitive environment is prone to falling prey to cutting corners and engaging in less than ideal business practices. This potential risk is, of course, held in check by strict licensing requirements and regulation – if they exist in the market sector in question. Unfortunately, many industry sectors are not heavily regulated in the way that alcohol, tobacco, and gambling are. This highlights the need for a strongly principled and ethical approach to online business management by the commercial operator.
The heavy control and regulation of online industries such as iGaming, or online gambling, ensure a level of responsible management. Many industries now maintaining a sales and marketing presence on the World Wide Web face regulations and restrictions to some degree.
Regardless of this, the successful manager will be acutely aware of the potential problems associated with their own industry and aim for principled and ethical management of online business operations.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.