The potential of the Internet has never been so apparent. You can make and create your own brand with ease, no matter who you are. Are you a student wanting to do more with their degree? There is potential for you on the Internet. Are you an old business hoping to expand their customer base? There’s room for you too. No matter who you are or what your goal is, chances are you can accomplish either all or some parts of it through the power of the World Wide Web.
Knowing how to create your own personal brand through the power of blogging, however, is another step entirely. Far too many critical voices silence themselves just because they think starting their own website is too difficult or complicated. The truth is, starting your own website can be as easy as setting up Tumblr, Twitter, Facebook and Instagram. All you have to do is know where to start and understand that patience is a virtue when it comes to building a brand online.
Creating Your Brand
The first step to create your own personal brand is, of course, to define what that personal brand is. Are you a lifestyle blogger, an environmentalist, an artist? Knowing who you are can help you focus your efforts. While you are absolutely welcome to do everything, it is hard to get an audience that way, as many people seek consistent themes. By focusing your message and your personal brand you can not only gain a platform, but you can also gain a loyal readership.
To narrow your focus, first start with what niche you can exploit. What is it about you that you can market? Are you a new voice in the travel blogging sphere? Do you have interests in a very small niche? What is it about you that makes you unique? However, you need a USP in this day and age, due to the vast volume of competition out there. No longer can you simply be a travel blogger or someone who blogs about makeup, now you need an interesting spin if you are to make it big.
Creating Your Branding
Branding is different from your brand, but the two are closely linked. Specifically, branding is the logo, theme, and aesthetic of your brand that helps you tell newcomers who you are in a single look. In Instagram, this would be the hyper-curated themes artists use to convey their work, in business this would be using their logo, font, and slogan on all their marketing materials.
For you, this will mean making a logo and choosing an aesthetic. Typically, this is easy – all you have to do is be you! Use colors you like most, use images you like, and so on. All you need to do is keep outliers from your feeds, and you can create a strong brand.
As for your logo, this can be as simple or as complicated as you want. Most bloggers use their name or a short, simple (and easy to spell) phrase that they can work behind. For simple logos, just find a font that works for you. For more complicated logos, you will need a program like Adobe Illustrator to create the graphic.
Creating Your Website
There are many website options out there for bloggers first starting out, you just have to filter out the ones that aren’t of any use to you and your ambitions. If you intend to be serious about your blogging and turning it into a serious publication or a means to make money, consider starting with WordPress, an open-source platform that requires a third-party hosting company to work. This option does, however, come with a price – a yearly domain name fee and a monthly hosting fee. If you can’t or don’t want to pay subscription fees, there are free options through a variety of platforms. To help you choose which one is right for you, read a reputable guide to help you when choosing the best blogging platform for you.
The last step is to start creating your content. You will want to provide quality, lengthy pieces of work that are both valuable to readers, and also to Google’s algorithms. Knowing white-hat SEO techniques can help you gain a larger readership through Google, and starting off right can help you achieve this much faster. As for the content itself, ensure that it is well-written, valuable (i.e., shareable on social media) and that you post frequently. Share your work through social media and aim to build up a real community of friends online who will read, like, and share your work.
Starting your own personal brand is easy. What is hard is keeping up your efforts because it is only through persistent effort that you can truly become a success and be noticed.
Author: Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.