Running a business in the modern age means that you have all sorts of different ways of getting in contact with your customers. Text messages are among this list of ways, but many companies simply overlook how important they could be. So, here are a few ideas that can give you a helping hand and show how you can use them effectively.
Limited-Time Offer Running Out
One of the popular ways of using SMS messaging in a business context is to tell people that an offer is on the verge of running out. This can help to spur people on to make a move and actually go for it. Often, offers are in the backs of people’s minds, but they just need that bit of an extra push to actually move towards taking it up.
Direct People to Your Website
It is often the case that SMS marketing does not exist in a universe on its own. Obviously, you only have a limited number of characters at your disposal, and you can only convey so much information. Therefore, one of the ways that you can use it is to direct people to your website. This way, people can see the full range of what you have on offer.
Distribution of Offer Codes and Coupons
Next on the list, you can use text messages as a way of distributing offer codes and discounts. Again, this is a step that makes it more likely that people are going to want to take action to take advantage of what you are putting out there. Alternatively, if you are running a political campaign, it may be that you are trying to attract donations. In this situation, an agency like Tatango can be seriously helpful.
Another reason why people may want to be contacted is that you are releasing a new product that they simply have to know about. Again, double-check your use of language to ensure that it paints the best possible picture of what you have on offer. This means saying things like ‘brand new’ and ‘try today’. Perhaps you are even going to host a product launch that you would like to direct people towards.
Events and Occasions
Another of the main reasons why you may want to use text messages in business is to advertise events that you are hosting. As well as an announcement of the event itself, you could also look to send out some last-minute ticket reminders, as well as telling people when the event is about to sell out. Again, this is the type of text message that is more likely to make people want to take action.
A good rule of thumb to follow when you are creating the perfect SMS campaign is to ensure that people are receiving highly relevant and targeted information that is likely to make them want to take action – whether this is a special offer or an event that they cannot miss out on.
Content marketing and inbound marketing expert, Steve Conway is passionate about discovering new tech which will enhance his already well-honed digital marketing skills.