Happy 10th anniversary SEA! The SEA conference is coming right up and if you have never attended you need to!…
Browsing: Marketing
marketing, ideal clients
As the owner and founder of the Gorilla Tango Theatre in Chicago, Dan Abbate has done something that so many…
Perhaps you’ve been toying with the possibility of a website, but haven’t gotten around to it yet. After all, there’s…
Have all of you noticed the amount of press The Institute for Arts Entrepreneurship has already received? Our first press…
Thanks Entrepreneur Magazine for this great article! Written by Jason Ankeny  |  Entrepreneur Magazine – January 2010 Poster…
Thank you James Wilney for forwarding this insightful Seth Godin blog post. When the king of marketing is telling the…
Many artists incorrectly believe that marketing is synonymous with advertising. Therefore, when trying to increase sales of a (hopefully outstanding)…
Many artists cdespair routinely about how hard it is to succeed in this business: Things have really dried up since…
To build a brand- an entrepreneurial identity that reflects the products and services you provide (or will soon provide) – others need to believe in you.
So how do you create this kind of emotionally positive connection to your audience? In any venture you begin, to initially and continuously draw in your potential client, you need both “features” and “benefits” to do so.
