The rise of the internet is one of the greatest boons to the businessman. By being more connected to others around us than ever before, businesses have a greater reach and influence than ever before. Any modern online business heavily invests time, money, and managerial bandwidth into online marketing. The goal is to push the brand awareness as far as it can go and reach as many customers as possible. However, your business is not the only one that’s doing this. There’s now more competition online than ever before, and it’s becoming increasingly difficult to stand out against the crowd online. This ultimately means that maybe it’s time to consider offline tactics to market your online business to give you an edge in standing out from the crowd and the noise. In today’s article, we’re going to list various old-school offline tactics that can be extremely effective in promoting your business.
One of the best ways to reach a new audience and customer base for your online business is to advertise on traditional media such as television advertising. If you’re an online business, then you need to bring the customer online to get them to do business with you. Not everyone spends a lot of time online, and targeting advertising on traditional media means that you can reach offline customers that wouldn’t know about you otherwise. Advertising on offline media also comes with an additional benefit. With the rise of constant advertising online, adblockers are becoming more popular in their use with customers. You can spend a lot of time planning an amazing online advertising campaign, but then have it wasted because a significant portion of your target demographic uses an adblocker. In traditional media such as television and print media, adblockers don’t work and can’t be avoided as easily as downloading a free adblocking toolbar on an internet browser.
Another excellent way to reach out to new customers is the use of billboards and signage. A well-placed billboard or beautifully crafted acrylic display in a high-traffic area will very likely boost your customer base. While not extremely cheap, and harder to measure the effect of empirically like online advertising, billboards, and acrylic displays can be effective. When designing signage, make sure that it’s easily readable and provides the most important information to the customer quickly and effectively. Be careful with just blowing up your logo to a large size and printing your businesses website underneath it. Logos that seem elegant when viewed on a small screen have an entirely different effect when printed large and placed against other visual elements in the real world. Signage also builds brand familiarity for any passing customers that happen to see it. This is because they become used to seeing it, and then feel more familiar with it when encountering it again at a later date. Finally, signage also has the advantage of not having available adBlock. If your sign is placed effectively, a customer can’t help but look at it.
Even if you’re the head of an online business, you should not neglect your local community. Getting new customers through word of mouth is extremely invaluable and should not be underestimated. An amazing way to get you brand floating around your local community is to help build and strengthen that community. You should consider sponsoring a local sports team or even helping raise money for a cause that you’re particularly passionate about. By doing these little acts of kindness in your local community, your build brand awareness significantly in your local community and show off the wholesome nature of your business. Engage with local media and build a stronger community locally to help build a more loyal customer base that enjoys engaging with your company.
It seems like a blast from the past, but branded merchandise still has its place in advertising today. People love branded merchandise, especially if it’s from a company that they have had pleasant experiences with. Even if your customer isn’t yet familiar with your company or is a potential new customer, giving away branded merchandise like pens to help build brand familiarity. While it’s tempting to just start printing your logo on any old item that can hold it, we recommend not doing so. Branded merchandise should be an excellent representation of what your business does. For instance, if you’re business engages in reselling airline tickets and travel deals, consider printing a series of passport/ticket holders for the convenience of your customers. That way your customer is likely to actually use your merchandise when engaging in an activity that’s associated with your brand. Another example is a glasses store printing business information on a lens cleaning cloth. Once again, your customer is seeing your logo while engaging with items relevant to your business.
Ultimately, while it’s tempting to fall down the rabbit hole of the easily measured numbers and statistics of online-only marketing, you should be investing or at least seriously considering using offline marketing tactics to supplement online advertising campaigns. Build brand familiarity and loyalty by placing your logo in places in the offline world in places your target demographic are likely to see it and you’ll grow your customer base. Also, we once more strongly recommend working to build a strong relationship with your local community to build a more loyal customer base. So take your advertising offline, and begin to reap the rewards by standing out from your online competition!