Author: Guest Blogger

The ETA friends and extended family of bloggers.

As a CEO, you constantly look for ways to grow your business. Follow these five important tips to ensure your business is ready for growth. A CEO must remember their responsibilities when scaling up in size; they need to make sure all aspects of the company are covered with help from professionals who know what’s best possible outcomes can be achieved at each stage. What Does Scaling Mean? Scaling your business is not an easy task, but there are many strategies that you can use. CEO Damon Becnel says that scaling a business isn’t just growing its size. It is…

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The term ‘entrepreneur’ has been used to describe someone with an idea, but making that vision a reality takes more than just good ideas. Entrepreneurship is about taking risks and overcoming adversity on your way towards success- be it financial or otherwise. A good entrepreneur will have a clear idea of what they want to achieve and will be able to articulate this to their employees. They will also be able to create a work culture conducive to productivity and creativity. So what exactly should an entrepreneur do to create an excellent work culture? The company’s values should be clearly…

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The travel industry is booming, and it’s no surprise why. People love to explore new places and learn about different cultures. However, with the increase in tourism comes an increased demand for sustainability. Thankfully, more and more travel companies are realizing the importance of sustainable practices and are working to make a difference. Victoria Gerrard La Crosse WI, a travel enthusiast, will discuss ways the travel industry is becoming more sustainable and how you can get involved! Sustainability Sustainability has become increasingly important in the travel industry in recent years. As more and more travelers seek to minimize their environmental…

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Software as a Service (SaaS) companies operate in one of the industries with the stiffest competitive environments there. They have to up their game 100% of the time to stand out among other providers offering similar products. Given that these businesses sell cloud-based applications, for which users pay a subscription, they need to come up with effective branding strategies to ensure they build strong brands that sets them apart from their rivals. Even though it’s difficult to measure the effectiveness of a well-thought-out marketing campaign that emphasizes branding, it’s vital to execute them well to ensure that companies’ brands remain…

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Throughout the past decade or so, there has been a massive increase in the popularity of cryptocurrencies such as Bitcoin, Ethereum, and so on. There are people who buy and trade crypto purely as an investment, but there are some people who now use it as a typical currency in order to purchase products from businesses. This is becoming a lot more common due to the fact there are a large number of different industries that are accepting the use of Bitcoin and other crypto. This article is going to discuss some of these industries in more detail so that…

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With social media’s takeover, it seems like websites can be an afterthought for small businesses these days. If most people spend hours on social media daily, you can connect with your customers, market your products and services to them, and sell directly on many of these platforms. However, a website for your small business is still essential and a worthwhile investment. Access to More Actionable Data Data is invaluable for any size business. From learning about your customers to understanding the effectiveness of your marketing channels to learning about your team’s productivity, data is critical for making insightful business decisions.…

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The job that you have is going to be one of the most influential elements of your life. It is going to affect your salary, the people you know, your sleeping schedule, and much more. So, it is worthwhile putting the time and effort into getting a job you are going to enjoy. However, sometimes it is hard to tell how much you could enjoy a job. Even if you land what you would consider a dream job, you might not enjoy it as much as you had thought. If this happens to you, what can you do to get…

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For many artists, touring is a great way to connect with fans and earn some money while promoting their work. While there is no hard rule on the percentage touring artists and promoters can take, many artists take 85% of the gross and the tour promoter takes 15% of what’s left, according to The Knowledge Burrow. Investing in your creativity while traveling can have a positive impact on your life. Besides earning a considerable amount of money, you’ll have increased exposure, reach a new audience, and tap unlimited opportunities. However, creatives living on the road often have to deal with the repercussions of a…

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Those who often travel for business know that packing is a form of art. When you’re flying out somewhere every other week, you can’t afford to waste time picking outfits and rummaging through your luggage to find that one tie. And you’ll never waste time again when packing for a business trip with these business travel packing tips! They’ll help you pack faster, to stay more organized, and for some of you, they will allow you to never have to pack your own suitcase again! Choose The Right (Carry-On) Luggage Half the job is taken care of when you’ve got…

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Ransomware attacks are a common form of malware based cybercriminal scheme. Ransomware automatically encrypts the data stored on a company’s hardware. It then displays a ransom message – assuring the victim that their data can be decrypted if they pay a fee. Often this decryption never comes. Here are some of the devastating effects of ransomware attacks on businesses. Paying The Ransom Many business owners will have the same thought when their company is struck by a ransomware attack: ‘what if I just pay the ransom?’. Unfortunately, this is not typically a good idea. In many cases, data is never…

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