Art & Business Career Development Books

Art and Business and business and art. Developing your career with this dual lens is critical to building the creative economy.

Art of Digital Branding (The) – Ian Cocoran

60239100713400LThis book is for every company that wants to enhance its brand identity through the Internet. Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a Web presence that can increase revenue, improve customer relations, and boost brand loyalty.  This book explains the traditional theories of branding and explores the ways in which they can be applied to Web sites, no matter what the given industry or field. The unique needs of nonprofit organizations are discussed, and numerous real-life illustrations of good and bad online branding efforts are provided.
Following a successful ten-year spell in retail, Ian Cocoran entered the field of industrial distribution. In 2003, he became Managing Director of a leading industrial chemicals business, the youngest ever appointed by the company. While Cocoran excels at business management and organizational change initiatives, his communication skills have led him to successful ventures in PR and media work.

Cocoran has been reviewing corporate Web sites for since its inception in 2001. He has worked as a senior manager and director with multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. He lives in Sydney, Australia.


Branding Yourself Online – Bob Baker

9781930082144This book offers hundreds of ways to use the Internet to become a recognized authority in your area of expertise. This 350-page book gives you essential tips and tools to effectively create a brand name for yourself and use the Internet to tell the world about it. If you’re a visual artist, branding helps you connect your name with your creative style and attract more (and more paying) fans. If you’re a web designer, branding allows you to mix your distinct perspective and your technical skills so more people hire you. If you’re an aspiring author, branding paves the way to reaching a loyal fan base without a major book publisher.  This book is available at: or

Bob Baker is an author, musician, actor and artist who is dedicated to helping creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions.  His website’s purpose is to help people find marketing ideas, self-promotion tips, and inspiration that would enable them to make the most of their creative pursuits.  Since age 11, he has been singing and performing. In 1987, Bob combined his love of music and feature writing and founded a St. Louis music magazine called Spotlight. The popularity of Spotlight magazine grew and became Bob’s primary business for 10 years. He is the author of 3 books and spends much of his free time writing and performing music.


Brazen Careerist: The New Rules for Success – Penelope Trunk

brazenbookAre you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don’t have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today’s job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, BRAZEN CAREERIST will forever change your career outlook.  This book is available from Amazon.

Penelope Trunk the author of the book Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded three companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.


Breaking Through the Clutter: Business Solutions for Women, Artists & Entrepreneurs – Judith Luther Wilder

4This workbook is for any entrepreneurial spirit interested in writing successful grant proposals, marketing plans or business plans. Over 400 listings of microlenders who make uncollateralized loans of $500 – $25,000; grant resources for individual artists; Women’s Business Centers, technical assistance providers; state specific business development centers and internet resources designed to help you build your business. Chapters include “Show Me The Money!”, “Artists and Entrepreneurs”, and “The Grantsmanship Game.” Judith takes the reader by the hand and demonstrates both the essentials and the pitfalls of business ownership. She then goes on to provide the map and the resources to navigate the road to success.  This book is available from Amazon.


Build Your Financial Foundation Workbook – Debra Russell

byffwThe workbook lays out the seven-step process Success Coach Debra Russell uses with her clients. The steps are aimed to help clients streamline their money management and design a plan to produce and sustain financial freedom. The main idea is to show how money is not the problem, but the way it is handled and managed can be. This book is available at:

Artist’s EDGE works with artists and professionals in the art industry, training and coaching individuals and groups to incorporate their passions into their financial lives as well. Debra Russell of Artist’s EDGE combines  the world of art with facilitating growth and change in people’s lives. As an Artist’s Success Coach, workshop leader and keynote speaker, Debra works with creative individuals to help shape their success in their chosen field.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers- Alexander Osterwalder

9780470876411_p0_v1_s260x420This book is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.  It will teach you powerful and practical innovation techniques used today by leading companies worldwide.  You will learn how to systematically understand, design and implement a new business model – or analyze and renovate an old one.  This book is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.  It is available from Amazon.

Alexander Osterwalder is a sought after author, speaker, workshop facilitator and advisor on the topic of business model design and innovation.  He has established himself as a global thought leader in this area, based on systematic and practical methodology to achieve business model innovation.  Executives and entrepreneurs all over the world apply his approach to strengthen their business model and achieve a competitive advantage through business model innovation.  Organizations that use his approach include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, Logica, Public Works and Government Services Canada and many more.Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation.  Previously, he helped build and sell Arvetica, a Geneva-based consulting boutique advising private banking and wealth management executives.  Throughout his career he has worked for various industries, including the technology, media, telecom and retail sectors.

Business of Art (The) – Lee Caplin

54746c3ab09b96c87b8316a7ac094073The Business of Art has grown out of the ongoing efforts of the National Endowment for the Arts and US Small Business Administration to provide business assistance to individual artists and expand income-producing opportunities. The book covers planning, protecting, marketing, exhibiting, buying and selling art: the book is an in depth guide to the business side of the art worlds.  Each edition is updated with timely information regarding the art scene in all major American art centers. Case Histories and vignettes by established artists are also included.  This book is available from Amazon.

Lee Caplin is founder and chairman of Picture Entertainment Corporation, a motion picture, television and theatrical production company. Caplin is co-owner of Keystone Studios, the successor to America’s first motion picture studio, founded by Mack Sennett in 1912.  Caplin is Executive Producer and Manager of the Literary Estate of Nobel Prize winning author William Faulkner. He is also a founder and director of Velocity Services, Inc., a marketing company for custom ISP services.  Caplin’s companies have published over 200 titles of illustrated, educational and children’s books.

Career Solution for Creative People. How to Balance Artistic Goals with Career Security – Ronda Ormont

9781581150919_p0_v1_s260x420In Career Solutions For Creative People, artists and those with artistic goals receive a primer on how to balance their art with concerns about career security, with chapters showing how to find the time and energy for one’s art while pursuing a rewarding living. From informatively examining personal capabilities to understanding self-employment options, Ronda Ormont’s Career Solutions For Creative People covers all the basics with special twists for artists.  This book is available at Amazon and Barnes and Noble.
Dr. Ronda Ormont worked as a career counselor for more than twenty years. In 1986, she co-founded the Actors Work Program (now a division of the Actors Fund of America), a career guidance agency for entertainment industry professionals such as actors, singers, dancers, musicians, set and costume designers, directors, and writers. She was a frequent lecturer across the country, and published numerous articles in professional and trade journals. Ronda died in 2000 but her book is still available. 

Crafts and Craft Shows: How to Make Money (2nd Edition) – Phil Kadubec

mAOSNf46l9jJ9l6CBPYGDAgCraftspeople and hobbyists will welcome the new edition of this popular book. This comprehensive, indispensable, and entertaining guide offers advice on everything needed to succeed in the craft show marketplace. Easy-to-follow instructions make it easy to select the best shows to attend, make your booth appealing, and learn the best way to treat customers. Marketing strategies to attain profit and satisfaction in crafting are clearly outlined.  Each chapter has been completely updated to reflect the most recent changes in the craft world and includes new information on branding, creating products that can compete in today’s marketplace, selling via the Internet, and taking promotional photographs, as well as new strategies for pricing and moving merchandise.
Phil Kadubec is an entrepreneur and self-taught master of craft marketing with seventeen years of success in the crafting business. He is a veteran of over five hundred craft shows and cofounder of the Three Basketeers, a highly profitable crafting venture. He lives in Smartsville, California, with his wife and crafting partner, Judy.

Creating a Life Worth Living – Carol Lloyd

9780060952433_p0_v2_s260x420This book helps the reader search memory for inspiration, understand his or her individual artistic profile, explore possible futures, design a daily process and build a structure of support. Each of the 12 chapters, such as “The Drudge We Do For Dollars” and “Excavating the Future,” contains specific exercises and daily tasks that help readers to clarify their desires and create a tangible plan of action for realizing dreams. The book also provides inspiring anecdotes and interviews with people who have succeeded in their chosen fields.  This book is available at Amazon and Barnes and Noble.

Carol Lloyd, a writer, performer, and entrepreneur, is the founder of The Writing Parlor, a San Francisco literary arts center. For the past seven years, she has led Life Worth Living workshops, helping hundreds attain their creative dreams. Her essay and short fiction have appeared in numerous publications, including the New York Times Magazine, the San Francisco Examiner, San Francisco Focus, and Salon magazine, where she is a regular contributor.

Creating the Work You Love: Courage, Commitment and Career – Rick Jarow

9781620550175_p0_v2_s260x420Rick Jarow argues for a return to the concept of vocation finding a “calling” instead of a job. He believes that it is possible to live and act from the most authentic part of oneself, and to express our strongest values, energies, and talents through our work in the world. Jarrow uses self-reflective exercises based on the seven chakras, to help you determine the elements you need to create a life filled with meaning and purpose.  This book is available through  Amazon.
E.H. Rick Jarow, Ph.D. is an Associate Professor of Religious Studies at Vassar College in Poughkeepsie, New York, a former Mellon Fellow in the Humanities at Columbia University, and chair of the Carolyn Grant ’36 Endowment Committee on embodied learning and the mythic imagination. He is the author of The Alchemy of Abundance, Creating the Work You Love, The Advanced Manifestation Program, Tales for the Dying, Your Life’s Work: The Ultimate Anti-Career Guide, In Search of the Sacred, The Yoga of Work, and numerous articles and audio programs.

Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing – Chris Anderson

9781401310325_p0_v1_s260x420In the digital marketplace, the most effective price is no price at all, argues Anderson (The Long Tail). He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). New media models have allowed successes like Obama’s campaign billboards on Xbox Live, Webkinz dolls and Radiohead’s name-your-own-price experiment with its latest album. A generational and global shift is at play—those below 30 won’t pay for information, knowing it will be available somewhere for free, and in China, piracy accounts for about 95% of music consumption—to the delight of artists and labels, who profit off free publicity through concerts and merchandising. Anderson provides a thorough overview of the history of pricing and commerce, the mental transaction costs that differentiate zero and any other price into two entirely different markets, the psychology of digital piracy and the open-source war between Microsoft and Linux. As in Anderson’s previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating.  This book is available from Amazon.

Chris Anderson (born 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure. He wrote an article in the magazine entitled The Long Tail, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He currently lives in Berkeley, California, with his wife and five children. He is the founder and chairman of and DIYDrones/3D Robotics.


How to Survive & Prosper As An Artist – Caroll Michels

carollmichalesbooklargeThis book provides the knowledge that there is plenty of room in the market for artists to not only survive but to make a good living – if they are willing to take an active stand in promoting their careers. Michels shows those who are willing to take the steps how to make a living from their art work. By teaching artists how to navigate through the foreign world of business and marketing, Michels lays out the steps to success for an arts business. The book is filled with art marketing and art business advice and information. You can find it at

Caroll Michels has served as a career coach and artist advocate since 1978. As an author and coach, she helps beginning, mid-career and established artists launch and sustain their careers through marketing, business, and career advice. She conducts career management workshops throughout the US and Canada. Her artwork has been exhibited in museums in the United States and abroad.


Leading Change – John P. Kotter

Leading-ChangeHarvard Business School professor Kotter (A Force for Change) breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world’s buzzword for the late ’90s – change. In this excellent business manual, Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. “A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent.” Twenty-first century business change must overcome overmanaged and underled cultures. “Because management deals mostly with the status quo and leadership deals mostly with change, in the next century we are going to have to try to become much more skilled at creating leaders.” Kotter also identifies pitfalls to be avoided, like “big egos and snakes” or personalities that can undermine a successful change effort. Kotter convincingly argues for the promotion and recognition of teams rather than individuals. He aptly concludes with an emphasis on lifelong learning. “In an ever changing world, you never learn it all, even if you keep growing into your ’90s.” Leading Change is a useful tool for everyone from business students preparing to enter the work force to middle and senior executives faced with the widespread transformation in the corporate world.  This book is available from Amazon.
John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change. His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School and a graduate of MIT and Harvard, Kotter’s vast experience and knowledge on successful change and leadership have been proven time and again. Most recently, Kotter has been involved in the creation and co-founding of Kotter International, a leadership organization that helps Global 5000 company leaders develop the practical skills and implementation methodologies required to lead change in a complex, large-scale business environment.

Kotter has authored 17 books, twelve of them bestsellers. His works have been printed in over 120 languages and total sales exceed two million copies.  Professor Kotter and his wife Nancy reside in Cambridge, MA.

Make It Profitable! How to Make Your ART, CRAFT,DESIGN, WRITING or PUBLISHING Business More Efficient, More Satisfying,
and More Profitable! – Barbara Brabec

9780871319029This book places heavy emphasis on computer technology and related products and the different ways creative people are using them to manage their businesses and increase productivity, sales and profits. In each of the book’s thirteen “networking sessions,” savvy business owners speak frankly about the problems they are having, the solutions they are finding, and what it’s really like to run a crafts business at home.  Also included are many tips and ideas about making changes to advance one’s business, making business plans and setting goals, speeding production methods, analyzing costs and pricing methods and many more. You can find this book at

A long-time leader in the home-business and crafts industries, Barbara Brabec has been working with and writing about home-based entrepreneurs and craftspeople since 1971. Self-employed for most of her adult life, she is one of America’s best-known home-business authors and speakers.

Mindset: The New Psychology of Success – Carol Dweck

dweck_bookMindset is “an established set of attitudes held by someone,” says the Oxford American Dictionary. It turns out, however, that a set of attitudes needn’t be so set, according to Dweck, professor of psychology at Stanford. Dweck proposes that everyone has either a fixed mindset or a growth mindset. A fixed mindset is one in which you view your talents and abilities as… well, fixed. In other words, you are who you are, your intelligence and talents are fixed, and your fate is to go through life avoiding challenge and failure. A growth mindset, on the other hand, is one in which you see yourself as fluid, a work in progress. Your fate is one of growth and opportunity. Which mindset do you possess? Dweck provides a checklist to assess yourself and shows how a particular mindset can affect all areas of your life, from business to sports and love. The good news, says Dweck, is that mindsets are not set: at any time, you can learn to use a growth mindset to achieve success and happiness. This is a serious, practical book. Dweck’s overall assertion that rigid thinking benefits no one, least of all yourself, and that a change of mind is always possible, is welcome.  This book is available from Amazon, and much more information can be found at

Carol S. Dweck, Ph.D., is one of the world’s leading researchers in the field of motivation and is the Lewis and Virginia Eaton Professor of Psychology at Stanford University. Her research has focused on why people succeed and how to foster success. She has held professorships at Columbia and Harvard Universities, has lectured all over the world, and has been elected to the American Academy of Arts and Sciences. Her work has been featured in such publications as The New Yorker, Time, The New York Times, The Washington Post, and The Boston Globe, and she has appeared on Today and 20/20.

Mind Your Business – Mark Simon

2940011812781_p0_v1_s260x420Earn more money in your creative business. Whether you’re an artist, musician, filmmaker or any type of creative, these fun and informative articles are for you. This book is available to download or purchase from

Mark and Jeanne Simon have been in the entertainment industry for more than 20 years. Jeanne is a producer, writer, and the president of Her web site offers career-enhancing books, DVDs, and CDs; plus free downloads like forms, budgets and podcasts.

Mark is an artist and entrepreneur, and has written three top-selling entertainment industry books on animation. Your Resume Sucks! is based on Mark’s successful series of lectures, The 3 Keys to a Successful Resume, and his series of business articles for BizJournals, the largest publisher of business newspapers in the country.

Opportunities in Arts and Crafts Careers – Elizabeth B. Gardner

9780071448499_p0_v1_s260x420All of the arts presented in this book require talent and skill. If you are one of those individuals who possess the necessary talent and acquire the necessary skills, this book can help you get started on an exciting and fulfilling career doing what you love to do.  It provides insiders’ tips for obtaining the best education in the field of arts and crafts, valuable advice and unique ideas for jump-starting your career, and personal profiles of artists and craftspeople, as well as a historical overview of each of the featured arts and crafts.  This book is available from Amazon and Barnes and Noble.

Elizabeth B. Gardner, better known as Betty, was born and grew up in Edwardsville, Illinois. She graduated with a Bachelor of Arts degree from MacMurray College in Jacksonville, Illinois. She is a docent at The San Francisco Fine Art Museums.

Resume Magic: Trade Secrets of a Professional Resume Writer – Susan Britton Whitcomb

9781593577339_p0_v2_s260x420Completely updated information on e-resumes, internet resumes, and scannable resumes, this is a giant compendium of before-and-after resume transformations and advice that’s hailed by professional resume writers as the definitve resource for writing and desigining resumes that get people noticed. It provides trade secrets of a professional resume writer to the person out there trying to put together the best possible resume when applying for the “ideal job position” they want to attain.  This book is available from Amazon.

Susan Whitcomb is a career and life coach, author, speaker, and trainer with more than 20 years’ experience in the careers industry. She has been a careers columnist and featured chat guest for and America Online and, as an industry expert, has been cited in U.S. News & World Report, CBS, the Dow Jones’ National Business Employment Weekly, and numerous national publications.

Rework – Jason Fried and David Hansson

26288930Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.  This book is available from Amazon.

Jason Fried and David Hansson are the founders of 37signals-a trailblazing software company that produces products used by millions of people around the world. They have been profiled in such publications as Time, Newsweek, and Wired. They’re also contributors to Signal vs. Noise, one of the Web’s most popular blogs. To learn more about Rework and 37signals, visit the website listed above.

Selling Your Crafts – Susan Joy Sager

9781621531180_p0_v2_s260x420Based on her ArtBiz seminars, Sager’s advice is a step-by-step guide on how to market and sell your work, and how to run a craft business successfully. Whether you are a full-time production craftsperson, or a part-time craftsperson who makes a living in another field, you will find valuable information on managing all those left brain endeavors creative people tend to dislike.

This book is available from the website listed below as well as from Amazon.


Success in the Arts: What It Takes to Make It in Creative Fields-A. Michael Shumate

0973933356Success in the Arts is written on the belief that talent is not enough to succeed professionally as artists, sometimes it’s not even the most important quality to promote success in the arts. Shumate’s book encourages straight thinking and professional attitudes in aspiring artists: musicians, visual artists, actors, dancers, filmmakers and writers. Each page contains an essential tip, illustration or pointed quote to guide any would-be artist. Shumate mixes real-world advice with realistic counsel and encouragement.  A complete listing of the table of contents as well as how to order your own copy is available at

Michael Shumate, as well as an author, is a public speaker on the subject of Success in the Arts with talks like “What It Takes to Make It,” “Creativity: What It Is and What It Isn’t” and “Do I Have Enough Talent?” He is a career graphic designer and illustrator whose work is used internationally. For the last nineteen years he has also been a Professor of Graphic Design and Illustration at St. Lawrence College. His down to earth style of speaking and writing speaks to artists needing motivation in their professional lives. In spite of the complex material he deals with, the information is given in a light, understandable and memorable way.

Supporting Yourself as an Artist: A Practical Guide – Deborah A. Hoover

0195059727Now available in a newly revised second edition, this highly-acclaimed book remains an essential and invaluable resource for artists of every kind, including painters, filmmakers, poets, and playwrights. The author, Deborah Hoover, demonstrates how any artist can develop a network of individuals, organizations, and information resources in his or her own community and beyond. Hoover outlines a clear, step-by-step approach that enables artists to identify sources of support and obtain assistance. She focuses on the most common problems confronting independent artists–finding the appropriate funding sources for a particular project, writing proposals, requesting funding by phone or in person, dealing positively with rejection, and more–and discusses the best ways to deal with them. Drawing on a wide range of individual experiences, Hoover illustrates how some artists have obtained contributions of equipment, while others have received assistance with their income taxes or legal questions, and still others have located low-cost printing services.

Based on more than three hundred interviews nationwide, an extensive range of documents, and Hoover’s experience as an arts administrator, this handbook offers firsthand accounts on this subject from corporate representatives, patrons of the arts, arts administrators, and artists themselves. Drawing on eight years of research, fund-raising experience, and work with artists, Hoover also recommends specific ways to strengthen support for individual artists. For this new edition, she has brought references and appendices up-to-date. She has also extensively revised and supplemented several sections to include discussions of new means of financial support available to artists.
Deborah A. Hoover, formerly Executive Director of the Council for the Arts at the Massachusetts Institute of Technology, is currently a cultural advisor for the Gambian Cultural Committee.


About Lisa Canning

“Vowels are to words what creativity is to the world~ basic and necessary.”

What motivates you to explore your creativity? Follow me @iaeou.

For daily inspiration and creative education join me on Facebook:

Need a magic creativity wand? Let’s start with the clarinet and see what it inspires you to dream and do.

Lisa Canning is the founder of Lisa’s Clarinet Shop, IAEOU, the Institute for Arts Entrepreneurship (IAE) and Entrepreneur the Arts.






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