Link building has been a significant ranking factor for many years now. It also keeps revolving, hence the need to stay updated on its latest trends. So, if you think you know everything about link building, you might need to rethink that.
Link building has many recent methodologies you can use and get results provided you apply them correctly. This article will discuss three advanced link building techniques you can start using today, and that will still be offering excellent results in the future. Read on.
- Reverse Engineered Link Building
If you want to get Healthy Links in the future, then include this method in your strategy. Reverse engineered link building involves studying your competitors to see what’s working for them. This is another straightforward tactic you can use to get effective permanent results.
Reverse engineered link building enables you to see all the primary keywords that helped a certain site rank and also its backlink sources. With this information, you can choose the most suitable keywords for your brand, and use them to make better-optimized content, hence rank higher on SERPs. You can also reach out to those backlink sources and request to guest post there to help get some backlinks.
- Link Reclamation
Link reclamation is among the easiest advanced link building methods you can use today. The main idea behind this tactic is reclaiming the backlinks you once owned that either got removed or broken.
This method is a goldmine because it allows you to reach out to sites that have mentioned your brand while doing, but not linked back to you. So, all you have to do is contact them again and request a backlink you made while doing blogger outreach. There are high chances the site will accept your request since it has already mentioned your business.
Luckily, you can use a tool like Moz’s Fresh Web Explorer to find the unlinked mentions your site has across the web. Even better, you can use Google Alerts to get updates whenever any website mentions your business. That helps you check if the site has linked back to you, and if not, you can request for a backlink. Super easy and less exhausting, right?
- Resource Page Link Building
To get advanced backlinks with this method, you must contact site owners and request to be listed as a resource.
For instance, if you search for something like “the best cheap shoes,” you’ll see listicles and resource pages showing several options. If you can get your site listed there as among those options and get a quality backlink to your site, then you might drive lots of traffic.
Find resource pages by using the following searching tricks:
- Keyword + inurl: links.
- Keyword + intitle: links.
- Keyword + intitle: resources.
So, if you run a pizza blog, you can type something like pizza joints + inurl: links, and you’ll see some resource pages to contact and ask what you need to do to be listed as a resource. That way, whenever people search for the best pizza joints near them, they’ll always see your business among the best available options.
Link building is a must-have tool if you want to rank high on search engines and will remain relevant even in the future. Therefore, always update your techniques to help get excellent results.
In this article are advanced link building methods you can use today. So, research more about them, then implement correctly, and you’ll undoubtedly get amazing results both now and in the future.
Alex Kalos is a blogger and writes on various topics such as SEO and content creation. He also runs an agency that focusses on improving business visibility on the web.