Do you plan to email customers but are worried that it would be too many for them? A technique allows you to send SMS and emails to your customer without bombarding them with marketing messages. Here are some of the best marketing practices that will surely lead you to success.
Get Consent Before Emailing To The Customers
Before we determine how much is the right frequency to send text messages to customers, we should understand the importance of taking consent. If you start sending text messages and emails without taking the customer’s permission, you will end up losing a large customer base. It is a possibility that the customer doesn’t want to see your marketing messages and emails. Or he has enough information already.
Make a list of customers who would expect you to communicate with them. When you have the list present, you will get an idea about whom you should communicate. Some customers don’t like emails and SMS. You should also keep a lookout on the subscribe and unsubscribe options. There is the brand’s personal reputation management at stake. You won’t be a popular brand if you start sending emails without prior consent.
Take Help From The Available Data
It is not up to you to decide how many messages would be enough. You should take help from available data to understand different indicators of how customers respond to your messages. Take a look at the following metrics in each of your campaigns and decide on the text and email frequency all by yourself.
- Open Rate – This is the rate of messages that the customer opened compared to the number of messages sent. High open rates suggest well-timed messages and appropriate subject lines when you have high open rates. You should note that even if you have produced the best content, it would be considered worthless if it goes unopened. Take a test by sending messages at different hours and times of the day. When you send messages on different days of the week and at various times, you will understand which message is working the best.
- Bounce Rate – This reflects the rate of emails that didn’t go through compared to the ones you sent. It is mostly due to bad lists. As you send more text messages, your bounce rate will decrease as the list cleans up. Send emails regularly to keep the list clean.
- Opt-Out Rate – This is the rate of recipients who have opted out of the emails. They have replied, stopped the text messages, or pressed the unsubscribe button to the emails you have sent. If the recipient is unhappy with your email, he will most likely opt out of the email.
- Click-Through Rate – It shows the number of recipients who click on the links available in your email. Every email should include a call to action that encourages recipients to act. You can have a purchase now or learn more button at the end of the email.
Use Different Marketing Channels
You can use various marketing channels to engage the audience. This strategy will allow you to increase how much communication you can give to your customers. If you receive an email from your favorite brand twice a week, you may feel that the brand is abusing your relationship. But if you received a text every other week, an email every other week, and an Instagram post once a week, you would most likely want to continue buying that brand. Use the appropriate strategy and decide which social media channel is best for you. Generally speaking, targeting customers on social media is less personal and less intrusive than using SMS messages and text messages. Be strategic when selecting the right marketing channel for your brand.
Make Use Of The Appropriate Time
Don’t send messages when the customer is not in the mood to welcome your messages. Stop sending the message when you send an email and feel that the recipient is unhappy about it. It is a trial-and-error phase. You should keep checking when is the right time to send an email or SMS. For instance, in–salon online reputation management, you should look out for reviews from customers. It will tell you how popular the brand is. Most of the brand’s popularity comes from sending the messages at the right time.
For instance, in my google reviews, people leave a review about a particular brand. If the customer is agitated and frustrated about your brand, they will not feel happy about it, and they will not form a positive relationship with you. While it is important to communicate regularly, you should keep on communicating your message. It is like hammering the same message. If you quit sending messages and end the campaign abruptly, you will not be able to make your mark in the customer’s minds.
These are some proven marketing tactics that will allow you to become a master of your art. Make sure you adopt these strategies to get the best out of your business. Sending a lot of emails and text messages will harm your customer. Act smartly and wisely to reap maximum profits.
Eric Stephens is a technical writer that has expertise in all niches from art and lifestyle to high-end technologies. He used to write about the changing landscape of business technologies and updates that could contribute to business growth and success. His vision is to motivate the audience with his deep research on contemporary tech topics.