4 Questions To Ask Yourself Before Starting A Business


Starting a business is a big leap, and taking a chance on an idea can become one of the most rewarding experiences in your life. From the initial stages, it is important to address the right topics and concerns to make sure you are protecting your well-being in the long run. On top of the hundreds of other decisions, you will have to make as a new business owner, don’t forget to answer these few questions as well.

Does it make sense to start my business right now?

If you have been gifted with the entrepreneurial mindset, then you understand your internal passion when it comes to your new ideas. Something to keep in mind as you begin to think about starting your business is if this is the right time to enter the market or industry you are in. Being honest with yourself, despite the excitement of wanting to start this new chapter, is not only responsible but can also dictate how sustainable you are in the future.

Remember that sometimes these outside influences are out of your control, such as recessions or an unfavorable market. Waiting for the right time when you will have people willing to invest money with you is undeniably important and impacts how much profit you will turn out. With the many upfront costs of starting your own business, this can be even more critical to have a strong start.

On the other hand, understanding if you are in the right place in your own personal life to make this commitment is also noteworthy. A report has shown that 25% of small business owners said they work more than 60 hours a week. As the new business will undoubtedly take up a lot of your time, be sure you are ready to possibly lose spending time in other areas of your life—such as seeing your family, vacation time, and your personal hobbies. Potentially waiting for a time when you can offer yourself more fully to your business may be the right move if you are not ready to make these sacrifices just yet.

How will your business stand out?

It’s no secret that starting a business has its challenges⁠—one of the most substantial is how you plan to make your business stand out from the rest. Whether you are offering a product, service, or anything in between, you will need to find ways to distinguish your company from the competition.

Perhaps you plan to take advantage of unique marketing techniques, or your product offering itself is diverse enough to set yourself apart from the rest. If you are still questioning how you will differentiate your business from competitors, take a look at this list to see which point best describes the type of specialization you are aiming for. Not only does standing out make you more memorable to your clients and customers, but it can result in greater profits and long-term success.

What will happen to your business after you are gone?

Due to the fact that you will inevitably pour most of your time, energy, and money into your new business, it’s easy to forget to ask yourself what would happen to your business if you were no longer around. The growth of your company also prompts you to acknowledge how you plan to protect the long-term wellness of your business and personnel involved.

A great place to start is reviewing your current life insurance plan. As the owner of your own business, it means that you will have to take into account the types of benefits that are offered in a traditional job setting. Because life insurance is often one of those benefits, reviewing your life insurance options to find the adequate amount of coverage for your business and family’s specific needs is crucial.

Remember that life insurance acts as an income replacement, so if you have a spouse or children financially dependent on you, you will want your policy to cover enough that their cost of living can be maintained. Similarly, life insurance is an important aspect in regards to not only your family’s well-being but the financial state of your business as well. Known as collateral coverage, your policy would help to cover any loans taken out for your business. If there are other business partners in the picture,  consider having an open conversation regarding who you will put as the beneficiary if you wish for your business to continue after your time.

What are your company values?

Whether you are a one-man-show or have an amazing team behind you as you are setting up your business, one of the most important questions to ask yourself as the leader of your company is what you stand for.

One place to start in designing your business’ narrative is to create a powerful mission statement. Because a mission statement serves as a concise way to represent your company values and priorities, starting out with a strong written message can help you envision your future as a business owner. In addition, it will provide you with a path to grow based on the foundation you’ve set. Not only will this help your customers feel more connected to your business, but it can also band together with your employees, investors, and anyone else you work closely with. By giving them a stand and setting expectations will dictate how your business will be represented. Keep in mind that a mission statement can change over time, but establishing a starting point by asking yourself what matters most is key.

Asking yourself these questions will further strengthen you as a new owner and help prepare you for the exciting road ahead. Believing in yourself as a future business owner can give you the confidence to move forward and create something amazing.

Ivy O’Reilly

4 Questions To Ask Yourself Before Starting A Business

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