If you have a business of your own, no matter how big or small, you will likely know that having a strong digital presence is key. Having a presence online is a great way to build up brand exposure, attract new customers to your business and products, and increase your sales or business progress overall. In this article, we look at three great ways to build up your digital presence and give your business a kick in the right direction.
Perfect your website
Your website should serve as the most important element of your businesses online presence. Whether you’re an eCommerce business or not, having a well-designed and eye-catching website is essential if you want to attract new customers and clients. The quality of your website can also impact your success with appearing on Google search, as search engines, like humans, are able to identify a good vs a bad website.
The main things you should focus on are the design and layout of the website and the site’s usability. Nobody wants to click on a website and find pages that are slow to load, or even worse, find that the website has caused their browser to crash altogether. If you have the money to do so, it’s worth enlisting the help of a web design agency who knows the essential elements of a website and can help you perfect your existing site or build a new one if necessary.
Introduce a podcast
Podcasts are a huge trend right now, and more and more businesses are finding ways to incorporate podcasts into their digital strategy. Creating a podcast can serve as a great marketing tool as you can inform listeners about your business and what it does. Take RWinvest for instance, who is a property investment company based in the UK. This company have their own property podcast, the Property Talk, which features conversations between property experts and covers topics such as the best areas to invest in and helps listeners learn about basic terminology used within the buy to let industry. Think about whether your company could introduce a podcast of their own, and you if so, could give your digital presence a huge boost.
Take your social media to the next level
All good businesses know how important social media is for maintaining a strong online presence. Many companies, however, get so used to the same old social media strategies that they may not be leaving room to experiment with new ideas. In order to take your social media to the next level and refresh your digital marketing, think about new and innovative ways to utilise your social media platforms. This could mean introducing Instagram Live segments where you talk to your followers and potential customers about new products, utilising paid social media ads, or spending more time building an exciting YouTube channel. With social media, it’s all about experimenting until you find a strategy that works for you, and you could find that doing so pays off massively.
by Harry Jack
