Mobile devices are ubiquitous in the modern world. Just about everyone we know owns multiple mobile devices and makes use of them on a daily basis. Clearly, this presents some unique opportunities for digital marketers. However, mobile marketing is easy to get wrong. Anyone looking for success with their mobile marketing strategy needs to keep the following tips in mind.
Optimize Your Website
All of your marketing efforts will be for nothing if they lead your audience back to a lackluster website. If you want your mobile marketing to be effective then you need it to send people straight to a professional, high-quality website that gives visitors the best possible first impressions of your business.
It goes without saying that you need to ensure your website loads correctly on mobile devices. Google will now actively penalize websites that are slow and cumbersome, so sending audiences to a slow and inefficient website can ultimately harm your SEO and marketing efforts.
Harness SMS Marketing
SMS messages are one of the most powerful tools that businesses have for spreading their message, but they are also one of the most under-used. Given that more than 80% of all adults in the US own their own smartphone, this is clearly an effective channel for reaching a large number of people simultaneously.
Not only do the vast majority of adults in the US own a smartphone, but SMS messages are capable of obtaining an engagement rate that email marketers can only ever dream of. For one thing, around 90% of SMS messages are read by the recipient within the first 3 minutes of being received.
While sms marketing is a powerful technique, it is still one that many marketers are unfamiliar with. With most of us glued to our phone screens for the foreseeable future, 2020 is the perfect time to start embracing SMS marketing for your business.
Make Your E-Mails Mobile Friendly
Email marketing is a tried and tested method for reaching out to your audience. Despite being one of the oldest digital marketing techniques in the book, e-mail marketing remains an effective tool to use today. However, as with your website, if your audience is regularly receiving e-mails that don’t load or display correctly on mobile devices then they can end up harming rather than helping your brand.
Making your e-mails more user-friendly won’t just make them more appealing to your customers, but they will also make your emails much more likely to make it through spam filters. If your emails feature excessive images, all caps subject lines, or an abundance of punctuation marks in the subject line, this will make it much less likely that they will ever reach the recipients’ inbox.
In 2020, mobile marketing is essential for any business. Of all the most common forms of digital marketing commonly employed today, mobile marketing is one of the most overlooked. However, no marketing strategy is complete without a mobile component, especially not in 2020. Make sure that you have a coherent strategy in place for your business.
Ella Woodward is an experienced entrepreneur dedicated to building her global reach. She loves to write content that inspires her fellow business owners and helps them to reach their full potential.