There are many ways that you can increase your revenue as an online business. The most common method people will try is getting as much traffic as they can. What they don’t realize is that they could get better results by increasing the number of visitors that turn into paying clients instead.
Besides, a website that fails to convert consistently will become a money pit if all you do is spend money on advertising with no results. The aim is to work on your traffic goals while constantly offering a better experience, though this can often be easier said than done. Let’s take a look at a few easy ways to improve your conversion rates.
Look at Your Cart Abandonment Rates
One of the first things you should do is check if you have uncharacteristically high cart abandonment rates. If you do, don’t beat yourself up. This means you’re at least doing part of the job right. You’re just losing them at the last minute for some reason.
One of the common reasons why people abandon carts is because the sign-up and verification process is too complex. Having your clients sign up is a good way to get information, but you have to make the process as seamless as possible so that you don’t scare them away.
One of the things you could consider is using an identity verification service like Cognito. All they require from your clients is a phone number, and nothing else. They will then be able to verify the phone number against public accounts the person may have, like with a utility company, for instance. This will then allow you to verify other things like their address, SSN, or age without being too intrusive. If you want to learn more about Cognito and what it has to offer, you can find out more here.
There’s a reason why you see popups everywhere, and that’s because they work. Adding a pop-up ad is the perfect way to capture your visitors’ information and convert them on the back end later on. For your pop-ups to work, however, you have to try multiple formats and offers. Try free courses, pdfs, special deals, or anything until you find something that works. Also, make sure that you put a 30-second delay on your pop-up so it doesn’t block the flow and hinder the customer experience.
Use Social Proof and Trust
No one wants to go to an empty restaurant, and no one wants to be the first person to buy a product. So, you have to use the power of testimonials and reviews. If you’re going to have testimonials, try to get actual faces if you can as well. This will create an even more personal connection with the reader. Also, make sure that you use symbols of trust around your site, or important brands you may have worked with.
These are all simple tricks that you can use to improve conversion rates on your website. Make sure that you consider them all, and also pay special attention to your metrics to see where you could improve.
Ella Woodward is an experienced entrepreneur dedicated to building her global reach. She loves to write content that inspires her fellow business owners and helps them to reach their full potential.